Don’t limit your PR horizons. Remember, nothing i...
PR is important in good times and essential in har...
PR is a cumulative process, use what you can from ...
If you adamantly refuse to broaden the scope of yo...
Press kits can be effective, but only if they're u...
You want the media to understand that you can help...
If you're a savvy business person, you understand ...
Many mistakenly view PR as an emergency measure, a...
A campaign can take up to two to three months befo...
Looking for new publicity? We've placed clients in...
When launching a media relations campaign think bi...
To launch a successful TV PR campaign, you need to...
No small business would exist or function under th...
You can't successfully promote your business unt...
Through public relations, small businesses can com...
Perhaps the most difficult question that a musicia...
The most effective marketing approach is a strateg...
YouTube, Twitter, Facebook, MySpace…. What do all ...
The press release is your calling card to the medi...
Having worked in traditional PR for the past (howe...
The most important part of a media campaign or pub...
Whereas in the past people would choose to read a ...
Pitch your book and you have a certain number of s...
Synopsis: A PR campaign is not a business fire sa...
Just as the image of a physician giving a patient ...
The first few months of a campaign can be difficul...
Synopsis: A self-published author's real struggle...
The story is king when it comes to the media. You...
If you’re a small or mid-sized company, you’re goi...
In “The Vanishing Newspaper” (2004), Philip Meyer,...
This is the most challenging job market since the ...
How to use one article to launch your PR campaign ...
This brave new marketing world is not only intimid...
Not many figure out why they started their busines...
We’re living in a time where not only has marketin...
Market to your strengths. Don’t simply follow som...
A struggling economy offers those that move forwar...
Although public relations usually takes some time,...
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