Today, I want to learn about:
near me:
Category: Business / Careers
Views: 3908
Comments: 0 Favorited: 0
Average Rating:
You must be logged in to vote.
This MonthAverage: N/A, Votes: 0
All TimeAverage: .00, Votes: 0

The Magic of PR

» Introduction
When launching a PR campaign, once you get the story out there, you never know who is going to see, hear or read it.
» Step 1
What makes public relations so fascinating is the unexpected. Once you get the story out there, you never know who is going to see, hear or read it. It can result in totally surprising and unanticipated results.

I always start a campaign with certain objectives in mind. I have a target market I want to reach and I have some objective that I want to achieve. But because of the powerful nature of the media, I have witnessed some amazing results that neither I nor my clients envisioned. I have seen companies and careers built in record time, have had clients
offered their own radio and TV shows after having been seen on the media. I've had clients offered positions in other companies, larger companies have offered buy-outs or mergers, and one client was offered complete financing on a new business venture after appearing on one talk show.

One client was getting ready to self publish a book, but the media we garnered help catch the eye of a major publisher. A deal was struck and the book was published.

I'd love to say that I had intentionally masterminded all of these results, but I’m generally as surprised as my clients when these offers and proposals come in. That's what makes it so fascinating. When you start a campaign, you have your objectives, your target markets and your benchmarks, but, you never know who's watching or listening, and you never know where that last story or interview will lead you.

Copyright © Anthony Mora 2008
For further information visit:

Tell others about this page by Digging it:

Share and Bookmark This Article on Other Sites
NEW! Share Your Favorite Videos and Articles with Your Friends on Facebook using the OneMinuteU Facebook Application.

Loading Playlist...
If you're launching a PR campaign, you want to mak...
Views: 7155
Unlike advertising, or other forms of marketing, i...
Views: 4237
When launching a PR campaign, once you get the sto...
Views: 3909
Whether using email and snail mail or faxing, lea...
Views: 3699
Making follow-up calls is important to any effecti...
Views: 4457
A quick overview on how to pitch the various media...
Views: 3322
Although I am suggesting that you break some of th...
Views: 2854
When it comes to effective PR, preparation is the ...
Views: 2894
Keep in mind, you want a couple of sound bites tha...
Views: 3213
The truly smart marketers and business experts dev...
Views: 2823
Don't start a media campaign expecting a grand sla...
Views: 2455
Think of your business as a separate entity that d...
Views: 5760
No one knows what the media wants because what the...
Views: 3206
Starting a
Views: 5935
Don’t limit your PR horizons. Remember, nothing i...
Views: 2730
PR is important in good times and essential in har...
Views: 5201
PR is a cumulative process, use what you can from ...
Views: 3365
If you adamantly refuse to broaden the scope of yo...
Views: 2802
Press kits can be effective, but only if they're u...
Views: 2516
You want the media to understand that you can help...
Views: 2516
If you're a savvy business person, you understand ...
Views: 2599
Many mistakenly view PR as an emergency measure, a...
Views: 2949
A campaign can take up to two to three months befo...
Views: 3292
Looking for new publicity? We've placed clients in...
Length: 77
Views: 4522
When launching a media relations campaign think bi...
Views: 2780
To launch a successful TV PR campaign, you need to...
Views: 3334
No small business would exist or function under th...
Views: 2391
You can't successfully promote your business unt...
Views: 2576
Through public relations, small businesses can com...
Views: 2558
Perhaps the most difficult question that a musicia...
Views: 6159
The most effective marketing approach is a strateg...
Views: 2808
YouTube, Twitter, Facebook, MySpace…. What do all ...
Views: 2933
The press release is your calling card to the medi...
Views: 2724
Having worked in traditional PR for the past (howe...
Views: 2649
The most important part of a media campaign or pub...
Views: 6678
Whereas in the past people would choose to read a ...
Views: 2586
Pitch your book and you have a certain number of s...
Views: 2684
Synopsis: A PR campaign is not a business fire sa...
Views: 5436
Just as the image of a physician giving a patient ...
Views: 2486
The first few months of a campaign can be difficul...
Views: 2431
Synopsis: A self-published author's real struggle...
Views: 3052
The story is king when it comes to the media. You...
Views: 2310
If you’re a small or mid-sized company, you’re goi...
Views: 2826
In “The Vanishing Newspaper” (2004), Philip Meyer,...
Views: 5138
This is the most challenging job market since the ...
Views: 3140
How to use one article to launch your PR campaign ...
Views: 5144
This brave new marketing world is not only intimid...
Views: 5260
Not many figure out why they started their busines...
Views: 2444
We’re living in a time where not only has marketin...
Views: 3713
Market to your strengths. Don’t simply follow som...
Views: 2512
A struggling economy offers those that move forwar...
Views: 6171
Although public relations usually takes some time,...
Views: 3975