Today, I want to learn about:
near me:
Category: Business / Careers
Views: 3629
Comments: 0 Favorited: 0
Average Rating:
You must be logged in to vote.
This MonthAverage: N/A, Votes: 0
All TimeAverage: .00, Votes: 0

The Magic of PR

» Introduction
When launching a PR campaign, once you get the story out there, you never know who is going to see, hear or read it.
» Step 1
What makes public relations so fascinating is the unexpected. Once you get the story out there, you never know who is going to see, hear or read it. It can result in totally surprising and unanticipated results.

I always start a campaign with certain objectives in mind. I have a target market I want to reach and I have some objective that I want to achieve. But because of the powerful nature of the media, I have witnessed some amazing results that neither I nor my clients envisioned. I have seen companies and careers built in record time, have had clients
offered their own radio and TV shows after having been seen on the media. I've had clients offered positions in other companies, larger companies have offered buy-outs or mergers, and one client was offered complete financing on a new business venture after appearing on one talk show.

One client was getting ready to self publish a book, but the media we garnered help catch the eye of a major publisher. A deal was struck and the book was published.

I'd love to say that I had intentionally masterminded all of these results, but I’m generally as surprised as my clients when these offers and proposals come in. That's what makes it so fascinating. When you start a campaign, you have your objectives, your target markets and your benchmarks, but, you never know who's watching or listening, and you never know where that last story or interview will lead you.

Copyright © Anthony Mora 2008
For further information visit:

Tell others about this page by Digging it:

Share and Bookmark This Article on Other Sites
NEW! Share Your Favorite Videos and Articles with Your Friends on Facebook using the OneMinuteU Facebook Application.

Loading Playlist...
If you're launching a PR campaign, you want to mak...
Views: 6701
Unlike advertising, or other forms of marketing, i...
Views: 3783
When launching a PR campaign, once you get the sto...
Views: 3630
Whether using email and snail mail or faxing, lea...
Views: 3249
Making follow-up calls is important to any effecti...
Views: 4004
A quick overview on how to pitch the various media...
Views: 2939
Although I am suggesting that you break some of th...
Views: 2573
When it comes to effective PR, preparation is the ...
Views: 2542
Keep in mind, you want a couple of sound bites tha...
Views: 2859
The truly smart marketers and business experts dev...
Views: 2565
Don't start a media campaign expecting a grand sla...
Views: 2290
Think of your business as a separate entity that d...
Views: 5430
No one knows what the media wants because what the...
Views: 2899
Starting a
Views: 5564
Don’t limit your PR horizons. Remember, nothing i...
Views: 2471
PR is important in good times and essential in har...
Views: 4924
PR is a cumulative process, use what you can from ...
Views: 3158
If you adamantly refuse to broaden the scope of yo...
Views: 2532
Press kits can be effective, but only if they're u...
Views: 2224
You want the media to understand that you can help...
Views: 2276
If you're a savvy business person, you understand ...
Views: 2346
Many mistakenly view PR as an emergency measure, a...
Views: 2638
A campaign can take up to two to three months befo...
Views: 2980
Looking for new publicity? We've placed clients in...
Length: 77
Views: 4247
When launching a media relations campaign think bi...
Views: 2464
To launch a successful TV PR campaign, you need to...
Views: 3041
No small business would exist or function under th...
Views: 2201
You can't successfully promote your business unt...
Views: 2336
Through public relations, small businesses can com...
Views: 2304
Perhaps the most difficult question that a musicia...
Views: 5873
The most effective marketing approach is a strateg...
Views: 2532
YouTube, Twitter, Facebook, MySpace…. What do all ...
Views: 2682
The press release is your calling card to the medi...
Views: 2430
Having worked in traditional PR for the past (howe...
Views: 2331
The most important part of a media campaign or pub...
Views: 6120
Whereas in the past people would choose to read a ...
Views: 2266
Pitch your book and you have a certain number of s...
Views: 2386
Synopsis: A PR campaign is not a business fire sa...
Views: 5127
Just as the image of a physician giving a patient ...
Views: 2183
The first few months of a campaign can be difficul...
Views: 2172
Synopsis: A self-published author's real struggle...
Views: 2802
The story is king when it comes to the media. You...
Views: 2009
If you’re a small or mid-sized company, you’re goi...
Views: 2474
In “The Vanishing Newspaper” (2004), Philip Meyer,...
Views: 4665
This is the most challenging job market since the ...
Views: 2743
How to use one article to launch your PR campaign ...
Views: 4882
This brave new marketing world is not only intimid...
Views: 4994
Not many figure out why they started their busines...
Views: 2121
We’re living in a time where not only has marketin...
Views: 3425
Market to your strengths. Don’t simply follow som...
Views: 2161
A struggling economy offers those that move forwar...
Views: 5739
Although public relations usually takes some time,...
Views: 3714