Today, I want to learn about:
near me:
Category: Business / Careers
Views: 2106
Comments: 0 Favorited: 0
Average Rating:
You must be logged in to vote.
This MonthAverage: N/A, Votes: 0
All TimeAverage: .00, Votes: 0

The Media Mantra: Prepare, Prepare, Prepare

» Introduction
When it comes to effective PR, preparation is the key. Don't unleash the power of the media until you're prepared to control it.
» Step 1
Because our company is known to the media as a resource, we continually receive calls from print and electronic media looking for story ideas. These calls usually come when the media is on a deadline and need something – now! In those situations, the appropriate client has to be ready to move in a flash, which means he or she has to be prepared and ready to go. Although media placement usually takes some time, there are also those instances that a press release immediately hits the jackpot. We have emailed a press release on a client at 9 a.m. and have had that client doing a live TV interview at noon that same day. You have to be ready. Remember; don't unleash the power of the media until you're prepared to control it. Public relations can be tricky because you have to be both patient and prepared. If you're not prepared to do an interview, it could turn out to be a dismal experience. You can end up feeling depressed and embarrassed, the media will feel cheated, and you will have wasted an incredible opportunity.
» Step 2
So prepare. Review the image you want to convey - small town and friendly, authoritative, professional, humorous, avant-garde, formal and business-like - whatever. But make sure that your image matches your personality. If you are basically shy and retiring, don't try to come off like a rock star. It ain't gonna work. You may have to learn to project more and become a bit more forceful with your responses, but those are simply tools you learn to utilize when needed. Keep your voice modulated. Be dynamic, but not frenzied. Your mission here is not to alter your personality, but to enhance it. Have both your information and your delivery ready to go. That way, when the media does respond, you'll be ready.

Tell others about this page by Digging it:

Share and Bookmark This Article on Other Sites
NEW! Share Your Favorite Videos and Articles with Your Friends on Facebook using the OneMinuteU Facebook Application.

Loading Playlist...
If you're launching a PR campaign, you want to mak...
Views: 6152
Unlike advertising, or other forms of marketing, i...
Views: 3286
When launching a PR campaign, once you get the sto...
Views: 3280
Whether using email and snail mail or faxing, lea...
Views: 2721
Making follow-up calls is important to any effecti...
Views: 3435
A quick overview on how to pitch the various media...
Views: 2441
Although I am suggesting that you break some of th...
Views: 2246
When it comes to effective PR, preparation is the ...
Views: 2107
Keep in mind, you want a couple of sound bites tha...
Views: 2392
The truly smart marketers and business experts dev...
Views: 2256
Don't start a media campaign expecting a grand sla...
Views: 2059
Think of your business as a separate entity that d...
Views: 5116
No one knows what the media wants because what the...
Views: 2566
Starting a
Views: 5065
Don’t limit your PR horizons. Remember, nothing i...
Views: 2127
PR is important in good times and essential in har...
Views: 4595
PR is a cumulative process, use what you can from ...
Views: 2761
If you adamantly refuse to broaden the scope of yo...
Views: 2178
Press kits can be effective, but only if they're u...
Views: 1893
You want the media to understand that you can help...
Views: 1920
If you're a savvy business person, you understand ...
Views: 1856
Many mistakenly view PR as an emergency measure, a...
Views: 2277
A campaign can take up to two to three months befo...
Views: 2539
Looking for new publicity? We've placed clients in...
Length: 77
Views: 3795
When launching a media relations campaign think bi...
Views: 2126
To launch a successful TV PR campaign, you need to...
Views: 2564
No small business would exist or function under th...
Views: 1932
You can't successfully promote your business unt...
Views: 1922
Through public relations, small businesses can com...
Views: 1940
Perhaps the most difficult question that a musicia...
Views: 5526
The most effective marketing approach is a strateg...
Views: 2080
YouTube, Twitter, Facebook, MySpace…. What do all ...
Views: 2214
The press release is your calling card to the medi...
Views: 2089
Having worked in traditional PR for the past (howe...
Views: 1922
The most important part of a media campaign or pub...
Views: 5679
Whereas in the past people would choose to read a ...
Views: 1774
Pitch your book and you have a certain number of s...
Views: 1965
Synopsis: A PR campaign is not a business fire sa...
Views: 4777
Just as the image of a physician giving a patient ...
Views: 1808
The first few months of a campaign can be difficul...
Views: 1821
Synopsis: A self-published author's real struggle...
Views: 2455
The story is king when it comes to the media. You...
Views: 1682
If you’re a small or mid-sized company, you’re goi...
Views: 1985
In “The Vanishing Newspaper” (2004), Philip Meyer,...
Views: 4158
This is the most challenging job market since the ...
Views: 2279
How to use one article to launch your PR campaign ...
Views: 4458
This brave new marketing world is not only intimid...
Views: 4637
Not many figure out why they started their busines...
Views: 1723
We’re living in a time where not only has marketin...
Views: 3010
Market to your strengths. Don’t simply follow som...
Views: 1734
A struggling economy offers those that move forwar...
Views: 5172
Although public relations usually takes some time,...
Views: 3377