Today, I want to learn about:
near me:
Category: Business / Careers
Views: 2134
Comments: 0 Favorited: 0
Average Rating:
You must be logged in to vote.
This MonthAverage: N/A, Votes: 0
All TimeAverage: .00, Votes: 0

The Media Mantra: Prepare, Prepare, Prepare

» Introduction
When it comes to effective PR, preparation is the key. Don't unleash the power of the media until you're prepared to control it.
» Step 1
Because our company is known to the media as a resource, we continually receive calls from print and electronic media looking for story ideas. These calls usually come when the media is on a deadline and need something – now! In those situations, the appropriate client has to be ready to move in a flash, which means he or she has to be prepared and ready to go. Although media placement usually takes some time, there are also those instances that a press release immediately hits the jackpot. We have emailed a press release on a client at 9 a.m. and have had that client doing a live TV interview at noon that same day. You have to be ready. Remember; don't unleash the power of the media until you're prepared to control it. Public relations can be tricky because you have to be both patient and prepared. If you're not prepared to do an interview, it could turn out to be a dismal experience. You can end up feeling depressed and embarrassed, the media will feel cheated, and you will have wasted an incredible opportunity.
» Step 2
So prepare. Review the image you want to convey - small town and friendly, authoritative, professional, humorous, avant-garde, formal and business-like - whatever. But make sure that your image matches your personality. If you are basically shy and retiring, don't try to come off like a rock star. It ain't gonna work. You may have to learn to project more and become a bit more forceful with your responses, but those are simply tools you learn to utilize when needed. Keep your voice modulated. Be dynamic, but not frenzied. Your mission here is not to alter your personality, but to enhance it. Have both your information and your delivery ready to go. That way, when the media does respond, you'll be ready.

Tell others about this page by Digging it:

Share and Bookmark This Article on Other Sites
NEW! Share Your Favorite Videos and Articles with Your Friends on Facebook using the OneMinuteU Facebook Application.

Loading Playlist...
If you're launching a PR campaign, you want to mak...
Views: 6182
Unlike advertising, or other forms of marketing, i...
Views: 3311
When launching a PR campaign, once you get the sto...
Views: 3294
Whether using email and snail mail or faxing, lea...
Views: 2748
Making follow-up calls is important to any effecti...
Views: 3463
A quick overview on how to pitch the various media...
Views: 2464
Although I am suggesting that you break some of th...
Views: 2265
When it comes to effective PR, preparation is the ...
Views: 2135
Keep in mind, you want a couple of sound bites tha...
Views: 2418
The truly smart marketers and business experts dev...
Views: 2273
Don't start a media campaign expecting a grand sla...
Views: 2070
Think of your business as a separate entity that d...
Views: 5132
No one knows what the media wants because what the...
Views: 2588
Starting a
Views: 5080
Don’t limit your PR horizons. Remember, nothing i...
Views: 2143
PR is important in good times and essential in har...
Views: 4611
PR is a cumulative process, use what you can from ...
Views: 2779
If you adamantly refuse to broaden the scope of yo...
Views: 2198
Press kits can be effective, but only if they're u...
Views: 1912
You want the media to understand that you can help...
Views: 1943
If you're a savvy business person, you understand ...
Views: 1879
Many mistakenly view PR as an emergency measure, a...
Views: 2296
A campaign can take up to two to three months befo...
Views: 2565
Looking for new publicity? We've placed clients in...
Length: 77
Views: 3821
When launching a media relations campaign think bi...
Views: 2150
To launch a successful TV PR campaign, you need to...
Views: 2590
No small business would exist or function under th...
Views: 1944
You can't successfully promote your business unt...
Views: 1942
Through public relations, small businesses can com...
Views: 1952
Perhaps the most difficult question that a musicia...
Views: 5544
The most effective marketing approach is a strateg...
Views: 2100
YouTube, Twitter, Facebook, MySpace…. What do all ...
Views: 2240
The press release is your calling card to the medi...
Views: 2112
Having worked in traditional PR for the past (howe...
Views: 1941
The most important part of a media campaign or pub...
Views: 5696
Whereas in the past people would choose to read a ...
Views: 1798
Pitch your book and you have a certain number of s...
Views: 1988
Synopsis: A PR campaign is not a business fire sa...
Views: 4794
Just as the image of a physician giving a patient ...
Views: 1821
The first few months of a campaign can be difficul...
Views: 1836
Synopsis: A self-published author's real struggle...
Views: 2473
The story is king when it comes to the media. You...
Views: 1696
If you’re a small or mid-sized company, you’re goi...
Views: 2007
In “The Vanishing Newspaper” (2004), Philip Meyer,...
Views: 4181
This is the most challenging job market since the ...
Views: 2295
How to use one article to launch your PR campaign ...
Views: 4476
This brave new marketing world is not only intimid...
Views: 4656
Not many figure out why they started their busines...
Views: 1747
We’re living in a time where not only has marketin...
Views: 3034
Market to your strengths. Don’t simply follow som...
Views: 1749
A struggling economy offers those that move forwar...
Views: 5203
Although public relations usually takes some time,...
Views: 3398