Today, I want to learn about:
near me:
Category: Business / Careers
Views: 2735
Comments: 0 Favorited: 0
Average Rating:
You must be logged in to vote.
This MonthAverage: N/A, Votes: 0
All TimeAverage: .00, Votes: 0

Public Relations vs. Internet Marketing

» Introduction
The truly smart marketers and business experts develop a strategic multi faceted technique. Think of the marketing juggernaut you can create if you combine PR and Internet marketing.
» Step 1
We tend to live in a this- or-that, black-or-white world. We pick one brand over another; choose one team over its rival. We generally pick a camp and then do our best to justify our choice. The same holds true for the ways we chose to run and market our businesses. We pick a philosophy, a strategy and generally that is what we live, or die, by.
» Step 2
In the marketing world for years the battle was between advertising and public relations. Now Internet marketing has entered the ring. I’ve spoken with some truly savvy folk who swear that Internet marketing or the inappropriately named online PR (it is much more akin to advertising than it is to PR) is the only tool they need, the only tool they’ll use - and that’s that!
» Step 3
It’s interesting to take such a stance. Foolhardy, but interesting. I’ve specialized in public relations for over two decades. I suppose I could make the claim that PR is the only way to go, but why? Why limit yourself to one form on marketing. The truly smart marketers and business experts develop a strategic, multi--faceted technique. Internet marketing can spread the word though blogging, social networking and effective SEO. Effective PR more than ever is the most legitimizing and validating form of marketing. Through it you become the news; you are the story. Your online marketing can help develop media stories and your media coverage can direct viewers, readers and listeners to your websites, blogs, landing pages, social network sites, etc. Think of the true marketing juggernaut you can create if you strategically combined the two.

Copyright © Anthony Mora 2008
For further information visit:

Tell others about this page by Digging it:

Share and Bookmark This Article on Other Sites
NEW! Share Your Favorite Videos and Articles with Your Friends on Facebook using the OneMinuteU Facebook Application.

Loading Playlist...
If you're launching a PR campaign, you want to mak...
Views: 6977
Unlike advertising, or other forms of marketing, i...
Views: 4075
When launching a PR campaign, once you get the sto...
Views: 3819
Whether using email and snail mail or faxing, lea...
Views: 3540
Making follow-up calls is important to any effecti...
Views: 4302
A quick overview on how to pitch the various media...
Views: 3194
Although I am suggesting that you break some of th...
Views: 2763
When it comes to effective PR, preparation is the ...
Views: 2717
Keep in mind, you want a couple of sound bites tha...
Views: 3086
The truly smart marketers and business experts dev...
Views: 2736
Don't start a media campaign expecting a grand sla...
Views: 2387
Think of your business as a separate entity that d...
Views: 5611
No one knows what the media wants because what the...
Views: 3096
Starting a
Views: 5807
Don’t limit your PR horizons. Remember, nothing i...
Views: 2642
PR is important in good times and essential in har...
Views: 5105
PR is a cumulative process, use what you can from ...
Views: 3318
If you adamantly refuse to broaden the scope of yo...
Views: 2719
Press kits can be effective, but only if they're u...
Views: 2425
You want the media to understand that you can help...
Views: 2442
If you're a savvy business person, you understand ...
Views: 2510
Many mistakenly view PR as an emergency measure, a...
Views: 2822
A campaign can take up to two to three months befo...
Views: 3189
Looking for new publicity? We've placed clients in...
Length: 77
Views: 4426
When launching a media relations campaign think bi...
Views: 2634
To launch a successful TV PR campaign, you need to...
Views: 3225
No small business would exist or function under th...
Views: 2336
You can't successfully promote your business unt...
Views: 2499
Through public relations, small businesses can com...
Views: 2486
Perhaps the most difficult question that a musicia...
Views: 6062
The most effective marketing approach is a strateg...
Views: 2709
YouTube, Twitter, Facebook, MySpace…. What do all ...
Views: 2859
The press release is your calling card to the medi...
Views: 2639
Having worked in traditional PR for the past (howe...
Views: 2554
The most important part of a media campaign or pub...
Views: 6441
Whereas in the past people would choose to read a ...
Views: 2501
Pitch your book and you have a certain number of s...
Views: 2590
Synopsis: A PR campaign is not a business fire sa...
Views: 5344
Just as the image of a physician giving a patient ...
Views: 2393
The first few months of a campaign can be difficul...
Views: 2337
Synopsis: A self-published author's real struggle...
Views: 2967
The story is king when it comes to the media. You...
Views: 2208
If you’re a small or mid-sized company, you’re goi...
Views: 2650
In “The Vanishing Newspaper” (2004), Philip Meyer,...
Views: 4963
This is the most challenging job market since the ...
Views: 3017
How to use one article to launch your PR campaign ...
Views: 5052
This brave new marketing world is not only intimid...
Views: 5175
Not many figure out why they started their busines...
Views: 2311
We’re living in a time where not only has marketin...
Views: 3618
Market to your strengths. Don’t simply follow som...
Views: 2409
A struggling economy offers those that move forwar...
Views: 6029
Although public relations usually takes some time,...
Views: 3885