Today, I want to learn about:
near me:
Category: Business / Careers
Views: 2759
Comments: 0 Favorited: 0
Average Rating:
You must be logged in to vote.
This MonthAverage: N/A, Votes: 0
All TimeAverage: .00, Votes: 0

Public Relations vs. Internet Marketing

» Introduction
The truly smart marketers and business experts develop a strategic multi faceted technique. Think of the marketing juggernaut you can create if you combine PR and Internet marketing.
» Step 1
We tend to live in a this- or-that, black-or-white world. We pick one brand over another; choose one team over its rival. We generally pick a camp and then do our best to justify our choice. The same holds true for the ways we chose to run and market our businesses. We pick a philosophy, a strategy and generally that is what we live, or die, by.
» Step 2
In the marketing world for years the battle was between advertising and public relations. Now Internet marketing has entered the ring. I’ve spoken with some truly savvy folk who swear that Internet marketing or the inappropriately named online PR (it is much more akin to advertising than it is to PR) is the only tool they need, the only tool they’ll use - and that’s that!
» Step 3
It’s interesting to take such a stance. Foolhardy, but interesting. I’ve specialized in public relations for over two decades. I suppose I could make the claim that PR is the only way to go, but why? Why limit yourself to one form on marketing. The truly smart marketers and business experts develop a strategic, multi--faceted technique. Internet marketing can spread the word though blogging, social networking and effective SEO. Effective PR more than ever is the most legitimizing and validating form of marketing. Through it you become the news; you are the story. Your online marketing can help develop media stories and your media coverage can direct viewers, readers and listeners to your websites, blogs, landing pages, social network sites, etc. Think of the true marketing juggernaut you can create if you strategically combined the two.

Copyright © Anthony Mora 2008
For further information visit:

Tell others about this page by Digging it:

Share and Bookmark This Article on Other Sites
NEW! Share Your Favorite Videos and Articles with Your Friends on Facebook using the OneMinuteU Facebook Application.

Loading Playlist...
If you're launching a PR campaign, you want to mak...
Views: 7025
Unlike advertising, or other forms of marketing, i...
Views: 4123
When launching a PR campaign, once you get the sto...
Views: 3838
Whether using email and snail mail or faxing, lea...
Views: 3580
Making follow-up calls is important to any effecti...
Views: 4343
A quick overview on how to pitch the various media...
Views: 3221
Although I am suggesting that you break some of th...
Views: 2789
When it comes to effective PR, preparation is the ...
Views: 2756
Keep in mind, you want a couple of sound bites tha...
Views: 3123
The truly smart marketers and business experts dev...
Views: 2760
Don't start a media campaign expecting a grand sla...
Views: 2404
Think of your business as a separate entity that d...
Views: 5633
No one knows what the media wants because what the...
Views: 3135
Starting a
Views: 5836
Don’t limit your PR horizons. Remember, nothing i...
Views: 2668
PR is important in good times and essential in har...
Views: 5131
PR is a cumulative process, use what you can from ...
Views: 3331
If you adamantly refuse to broaden the scope of yo...
Views: 2739
Press kits can be effective, but only if they're u...
Views: 2444
You want the media to understand that you can help...
Views: 2462
If you're a savvy business person, you understand ...
Views: 2532
Many mistakenly view PR as an emergency measure, a...
Views: 2847
A campaign can take up to two to three months befo...
Views: 3219
Looking for new publicity? We've placed clients in...
Length: 77
Views: 4446
When launching a media relations campaign think bi...
Views: 2661
To launch a successful TV PR campaign, you need to...
Views: 3246
No small business would exist or function under th...
Views: 2352
You can't successfully promote your business unt...
Views: 2525
Through public relations, small businesses can com...
Views: 2504
Perhaps the most difficult question that a musicia...
Views: 6083
The most effective marketing approach is a strateg...
Views: 2729
YouTube, Twitter, Facebook, MySpace…. What do all ...
Views: 2875
The press release is your calling card to the medi...
Views: 2660
Having worked in traditional PR for the past (howe...
Views: 2583
The most important part of a media campaign or pub...
Views: 6500
Whereas in the past people would choose to read a ...
Views: 2523
Pitch your book and you have a certain number of s...
Views: 2609
Synopsis: A PR campaign is not a business fire sa...
Views: 5369
Just as the image of a physician giving a patient ...
Views: 2416
The first few months of a campaign can be difficul...
Views: 2364
Synopsis: A self-published author's real struggle...
Views: 2989
The story is king when it comes to the media. You...
Views: 2227
If you’re a small or mid-sized company, you’re goi...
Views: 2672
In “The Vanishing Newspaper” (2004), Philip Meyer,...
Views: 5011
This is the most challenging job market since the ...
Views: 3051
How to use one article to launch your PR campaign ...
Views: 5078
This brave new marketing world is not only intimid...
Views: 5196
Not many figure out why they started their busines...
Views: 2336
We’re living in a time where not only has marketin...
Views: 3642
Market to your strengths. Don’t simply follow som...
Views: 2439
A struggling economy offers those that move forwar...
Views: 6058
Although public relations usually takes some time,...
Views: 3909