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Public Relations vs. Internet Marketing

» Introduction
The truly smart marketers and business experts develop a strategic multi faceted technique. Think of the marketing juggernaut you can create if you combine PR and Internet marketing.
» Step 1
We tend to live in a this- or-that, black-or-white world. We pick one brand over another; choose one team over its rival. We generally pick a camp and then do our best to justify our choice. The same holds true for the ways we chose to run and market our businesses. We pick a philosophy, a strategy and generally that is what we live, or die, by.
» Step 2
In the marketing world for years the battle was between advertising and public relations. Now Internet marketing has entered the ring. I’ve spoken with some truly savvy folk who swear that Internet marketing or the inappropriately named online PR (it is much more akin to advertising than it is to PR) is the only tool they need, the only tool they’ll use - and that’s that!
» Step 3
It’s interesting to take such a stance. Foolhardy, but interesting. I’ve specialized in public relations for over two decades. I suppose I could make the claim that PR is the only way to go, but why? Why limit yourself to one form on marketing. The truly smart marketers and business experts develop a strategic, multi--faceted technique. Internet marketing can spread the word though blogging, social networking and effective SEO. Effective PR more than ever is the most legitimizing and validating form of marketing. Through it you become the news; you are the story. Your online marketing can help develop media stories and your media coverage can direct viewers, readers and listeners to your websites, blogs, landing pages, social network sites, etc. Think of the true marketing juggernaut you can create if you strategically combined the two.

Copyright © Anthony Mora 2008
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