Today, I want to learn about:
near me:
Category: Business / Careers
Views: 2491
Comments: 0 Favorited: 0
Average Rating:
You must be logged in to vote.
This MonthAverage: N/A, Votes: 0
All TimeAverage: .00, Votes: 0

Defining Public Relations Success

» Introduction
Don't start a media campaign expecting a grand slam, go for the steady, slow-but constant built, yet, be prepared because grand slams do happen.
» Step 1
One of the primary reasons people become disenchanted with PR is because of what I call the grand slam mentality. Too many people believe that their first TV interview or
magazine article is going to be "it". It's going to change their lives. That one story will turn their business around. All of their problems will be over. Millions will pour in, they'll be able to move to the Bahamas and retire. Well, seldom does it happen that way. So, unless you like setting yourself up for disappointment, you best come back to earth with the rest of us. You are launching a professional public campaign, not playing
the lottery.
» Step 2
I have had clients who have called, despondent that their appearance on a national talk show or article in a national magazine did not result in thousands of calls. One particular client was especially disappointed when a national TV spot we landed for her only resulted in a couple of hundred calls in two days. Even though that TV appearance paid for my service many times over, helped build her business, and led to other PR opportunities, it did not fulfill her grand slam expectations. It was not the super-jackpot, over-night, life-altering event she had hoped for. She was well on the road to PR success, but was too lost in her grand slam mentality to realize it, or enjoy it.
» Step 3
Then again, there is another side of the coin, grand slams do happen. Be prepared. There are times when, what you think will be a small piece will turn into a major article or TV segment. So, and this is the tricky part, even though you don't spend your time dreaming of hitting a grand slam, you had better prepare for when you hit one. Awhile back we placed a seven minute segment on national TV for a small, start up. Trouble was they had not explained how small they were. The TV segment struck a chord. It hit, and
hit big. Calls poured in from all over the country. The demand was overwhelming, so much so that their phone lines blew. As far as we can figure, they received close to half a million calls in a little over a week. Here was an incredible media success story that was not fully utilized. They were not prepared to capitalize on what could have been a grand slam. Still, although they were unable to take full advantage, it did launch their
business. So, don't start a media campaign expecting a grand slam, real PR success is defined by a steady, slow-but-constant built, yet, be prepared - because grand slams do happen.

Copyright © Anthony Mora 2008
For further information visit:

Tell others about this page by Digging it:

Share and Bookmark This Article on Other Sites
NEW! Share Your Favorite Videos and Articles with Your Friends on Facebook using the OneMinuteU Facebook Application.

Loading Playlist...
If you're launching a PR campaign, you want to mak...
Views: 7232
Unlike advertising, or other forms of marketing, i...
Views: 4322
When launching a PR campaign, once you get the sto...
Views: 3951
Whether using email and snail mail or faxing, lea...
Views: 3766
Making follow-up calls is important to any effecti...
Views: 4528
A quick overview on how to pitch the various media...
Views: 3374
Although I am suggesting that you break some of th...
Views: 2895
When it comes to effective PR, preparation is the ...
Views: 2950
Keep in mind, you want a couple of sound bites tha...
Views: 3268
The truly smart marketers and business experts dev...
Views: 2867
Don't start a media campaign expecting a grand sla...
Views: 2492
Think of your business as a separate entity that d...
Views: 5810
No one knows what the media wants because what the...
Views: 3285
Starting a
Views: 5986
Don’t limit your PR horizons. Remember, nothing i...
Views: 2775
PR is important in good times and essential in har...
Views: 5247
PR is a cumulative process, use what you can from ...
Views: 3396
If you adamantly refuse to broaden the scope of yo...
Views: 2842
Press kits can be effective, but only if they're u...
Views: 2552
You want the media to understand that you can help...
Views: 2567
If you're a savvy business person, you understand ...
Views: 2640
Many mistakenly view PR as an emergency measure, a...
Views: 2992
A campaign can take up to two to three months befo...
Views: 3333
Looking for new publicity? We've placed clients in...
Length: 77
Views: 4567
When launching a media relations campaign think bi...
Views: 2818
To launch a successful TV PR campaign, you need to...
Views: 3390
No small business would exist or function under th...
Views: 2427
You can't successfully promote your business unt...
Views: 2619
Through public relations, small businesses can com...
Views: 2598
Perhaps the most difficult question that a musicia...
Views: 6214
The most effective marketing approach is a strateg...
Views: 2856
YouTube, Twitter, Facebook, MySpace…. What do all ...
Views: 2982
The press release is your calling card to the medi...
Views: 2772
Having worked in traditional PR for the past (howe...
Views: 2701
The most important part of a media campaign or pub...
Views: 6829
Whereas in the past people would choose to read a ...
Views: 2638
Pitch your book and you have a certain number of s...
Views: 2732
Synopsis: A PR campaign is not a business fire sa...
Views: 5484
Just as the image of a physician giving a patient ...
Views: 2530
The first few months of a campaign can be difficul...
Views: 2488
Synopsis: A self-published author's real struggle...
Views: 3101
The story is king when it comes to the media. You...
Views: 2352
If you’re a small or mid-sized company, you’re goi...
Views: 2864
In “The Vanishing Newspaper” (2004), Philip Meyer,...
Views: 5229
This is the most challenging job market since the ...
Views: 3193
How to use one article to launch your PR campaign ...
Views: 5187
This brave new marketing world is not only intimid...
Views: 5308
Not many figure out why they started their busines...
Views: 2494
We’re living in a time where not only has marketin...
Views: 3759
Market to your strengths. Don’t simply follow som...
Views: 2562
A struggling economy offers those that move forwar...
Views: 6238
Although public relations usually takes some time,...
Views: 4025