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I'm Not Interesting Enough to be in the Media

» Introduction
Think of your business as a separate entity that deserves respect and caring. Remember, you are the only you around. No one does what you do quite like you do it. Whether you know it, or even want to believe it, you're an original, you're unique. So start viewing yourself that way.
» Step 1
Sure, the media interviewed you once, but that was just a fluke. You're too bland, too shy, your business is too dull, no one is going to care about anything you have to say. Why should you even bother trying public relations? It'll never work anyway.
» Step 2
I'm sure that there are some businesses that shouldn't utilize public relations. I suppose that if you're in the cloak-and-dagger field, you don't want to broadcast it all over the country. But it’s essential for the majority of people who can utilize the media to build their business, for entrepreneurs who want to start a new company or launch a new product, professionals who want to market their service, physicians who want to increase their practice, or artists who want to showcase their talents. Just about all of us fall into one of those categories. If you do, and you want to utilize the power of effective public relations, stop thinking negatively. Everyone is interesting, every business is interesting, every field has compelling stories to tell. Remember, you are the only you around. No one does what you do quite like you do it. Whether you know it, or even want to believe it, you're an original, you're unique. So start viewing yourself that way.
» Step 3
Think of your business as a separate entity that deserves respect and caring. Start treating
yourself and your business that way, and others will begin to react accordingly. In time, you'll start to internalize that sense of respect and success. You'll start to feel it yourself. I know it's hard, but don't let a poor self image or lack of self-esteem keep you from achieving your dreams. Don't let your fears and doubts stop you. Remember, no matter how confident some people seem, everybody's afraid of not being interesting enough or not being success material. We're all success material. Part of achieving success is working through those doubts and fears.

Copyright © Anthony Mora 2008

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