Today, I want to learn about:
near me:
Category: Business / Careers
Views: 4926
Comments: 0 Favorited: 0
Average Rating:
You must be logged in to vote.
This MonthAverage: N/A, Votes: 0
All TimeAverage: .00, Votes: 0

The PR Journey

» Introduction
Starting a public relations campaign is just that, a start. Don’t think you’ve learned all there is to know in a couple of months. Also, beware of the well meaning PR know-it-alls. Set a direction and stick to it.
» Step 1
Now that you have experienced some success and have a basic sense of the inner workings of <a href=“”target=”_blank>media relations</a>, chances are you're about to fall prey to one or more myths. You see, a little knowledge can be a dangerous thing. Because you understand some of the basics of media relations, don't assume you are now a Media Ph.D. People tend to overlook the fact that this is a subtle business. In public relations, often what appears to be the obvious decision is the wrong decision. What makes it especially difficult is that everyone thinks that they know all there is to know about it. You will be given advice from your neighbors, co-workers, pastors, janitors, clients, patients, relatives - you name it.
» Step 2
When I was I journalist, I worked for one particular publisher who had a tendency to listen to, and take advice from, any and everyone he met. When he went to lunch, I used to pray that the elevator would be empty and that he'd go for drive-through fast food where no one would talk to him. If he spoke to a waitress, a salesperson, or a stranger in an elevator, he would invariably call me into his office and propose that we implement some revolutionary suggestions that he had been given. Never mind that nine times out of ten these changes were totally inappropriate, they were dynamic, new - revolutionary!
» Step 3
People love to give advice, whether they know what they're talking about or not. Remember, these people who tell you exactly how you should run your business have nothing at stake, which is why they can afford to make such definitive and authoritative pronouncements. So, when these know-it-alls give you advice, smile, listen, maybe even nod, but stay on course.

Copyright © Anthony Mora 2008

For further information visit:

Tell others about this page by Digging it:

Share and Bookmark This Article on Other Sites
NEW! Share Your Favorite Videos and Articles with Your Friends on Facebook using the OneMinuteU Facebook Application.

Loading Playlist...
If you're launching a PR campaign, you want to mak...
Views: 5966
Unlike advertising, or other forms of marketing, i...
Views: 3114
When launching a PR campaign, once you get the sto...
Views: 3148
Whether using email and snail mail or faxing, lea...
Views: 2544
Making follow-up calls is important to any effecti...
Views: 3252
A quick overview on how to pitch the various media...
Views: 2300
Although I am suggesting that you break some of th...
Views: 2127
When it comes to effective PR, preparation is the ...
Views: 1944
Keep in mind, you want a couple of sound bites tha...
Views: 2244
The truly smart marketers and business experts dev...
Views: 2137
Don't start a media campaign expecting a grand sla...
Views: 1948
Think of your business as a separate entity that d...
Views: 4986
No one knows what the media wants because what the...
Views: 2425
Starting a
Views: 4927
Don’t limit your PR horizons. Remember, nothing i...
Views: 2014
PR is important in good times and essential in har...
Views: 4474
PR is a cumulative process, use what you can from ...
Views: 2639
If you adamantly refuse to broaden the scope of yo...
Views: 2038
Press kits can be effective, but only if they're u...
Views: 1766
You want the media to understand that you can help...
Views: 1781
If you're a savvy business person, you understand ...
Views: 1717
Many mistakenly view PR as an emergency measure, a...
Views: 2141
A campaign can take up to two to three months befo...
Views: 2377
Looking for new publicity? We've placed clients in...
Length: 77
Views: 3643
When launching a media relations campaign think bi...
Views: 2002
To launch a successful TV PR campaign, you need to...
Views: 2382
No small business would exist or function under th...
Views: 1825
You can't successfully promote your business unt...
Views: 1791
Through public relations, small businesses can com...
Views: 1812
Perhaps the most difficult question that a musicia...
Views: 5386
The most effective marketing approach is a strateg...
Views: 1940
YouTube, Twitter, Facebook, MySpace…. What do all ...
Views: 2044
The press release is your calling card to the medi...
Views: 1956
Having worked in traditional PR for the past (howe...
Views: 1799
The most important part of a media campaign or pub...
Views: 5558
Whereas in the past people would choose to read a ...
Views: 1635
Pitch your book and you have a certain number of s...
Views: 1806
Synopsis: A PR campaign is not a business fire sa...
Views: 4656
Just as the image of a physician giving a patient ...
Views: 1681
The first few months of a campaign can be difficul...
Views: 1681
Synopsis: A self-published author's real struggle...
Views: 2333
The story is king when it comes to the media. You...
Views: 1568
If you’re a small or mid-sized company, you’re goi...
Views: 1853
In “The Vanishing Newspaper” (2004), Philip Meyer,...
Views: 4003
This is the most challenging job market since the ...
Views: 2151
How to use one article to launch your PR campaign ...
Views: 4320
This brave new marketing world is not only intimid...
Views: 4482
Not many figure out why they started their busines...
Views: 1565
We’re living in a time where not only has marketin...
Views: 2861
Market to your strengths. Don’t simply follow som...
Views: 1573
A struggling economy offers those that move forwar...
Views: 4999
Although public relations usually takes some time,...
Views: 3223