Today, I want to learn about:
near me:
Category: Business / Careers
Views: 4800
Comments: 0 Favorited: 0
Average Rating:
You must be logged in to vote.
This MonthAverage: N/A, Votes: 0
All TimeAverage: .00, Votes: 0

The PR Journey

» Introduction
Starting a public relations campaign is just that, a start. Don’t think you’ve learned all there is to know in a couple of months. Also, beware of the well meaning PR know-it-alls. Set a direction and stick to it.
» Step 1
Now that you have experienced some success and have a basic sense of the inner workings of <a href=“”target=”_blank>media relations</a>, chances are you're about to fall prey to one or more myths. You see, a little knowledge can be a dangerous thing. Because you understand some of the basics of media relations, don't assume you are now a Media Ph.D. People tend to overlook the fact that this is a subtle business. In public relations, often what appears to be the obvious decision is the wrong decision. What makes it especially difficult is that everyone thinks that they know all there is to know about it. You will be given advice from your neighbors, co-workers, pastors, janitors, clients, patients, relatives - you name it.
» Step 2
When I was I journalist, I worked for one particular publisher who had a tendency to listen to, and take advice from, any and everyone he met. When he went to lunch, I used to pray that the elevator would be empty and that he'd go for drive-through fast food where no one would talk to him. If he spoke to a waitress, a salesperson, or a stranger in an elevator, he would invariably call me into his office and propose that we implement some revolutionary suggestions that he had been given. Never mind that nine times out of ten these changes were totally inappropriate, they were dynamic, new - revolutionary!
» Step 3
People love to give advice, whether they know what they're talking about or not. Remember, these people who tell you exactly how you should run your business have nothing at stake, which is why they can afford to make such definitive and authoritative pronouncements. So, when these know-it-alls give you advice, smile, listen, maybe even nod, but stay on course.

Copyright © Anthony Mora 2008

For further information visit:

Tell others about this page by Digging it:

Share and Bookmark This Article on Other Sites
NEW! Share Your Favorite Videos and Articles with Your Friends on Facebook using the OneMinuteU Facebook Application.

Loading Playlist...
If you're launching a PR campaign, you want to mak...
Views: 5803
Unlike advertising, or other forms of marketing, i...
Views: 2983
When launching a PR campaign, once you get the sto...
Views: 3058
Whether using email and snail mail or faxing, lea...
Views: 2369
Making follow-up calls is important to any effecti...
Views: 3104
A quick overview on how to pitch the various media...
Views: 2173
Although I am suggesting that you break some of th...
Views: 2027
When it comes to effective PR, preparation is the ...
Views: 1805
Keep in mind, you want a couple of sound bites tha...
Views: 2118
The truly smart marketers and business experts dev...
Views: 2035
Don't start a media campaign expecting a grand sla...
Views: 1849
Think of your business as a separate entity that d...
Views: 4892
No one knows what the media wants because what the...
Views: 2308
Starting a
Views: 4801
Don’t limit your PR horizons. Remember, nothing i...
Views: 1928
PR is important in good times and essential in har...
Views: 4381
PR is a cumulative process, use what you can from ...
Views: 2515
If you adamantly refuse to broaden the scope of yo...
Views: 1922
Press kits can be effective, but only if they're u...
Views: 1677
You want the media to understand that you can help...
Views: 1667
If you're a savvy business person, you understand ...
Views: 1579
Many mistakenly view PR as an emergency measure, a...
Views: 2026
A campaign can take up to two to three months befo...
Views: 2241
Looking for new publicity? We've placed clients in...
Length: 77
Views: 3530
When launching a media relations campaign think bi...
Views: 1884
To launch a successful TV PR campaign, you need to...
Views: 2225
No small business would exist or function under th...
Views: 1715
You can't successfully promote your business unt...
Views: 1656
Through public relations, small businesses can com...
Views: 1680
Perhaps the most difficult question that a musicia...
Views: 5265
The most effective marketing approach is a strateg...
Views: 1814
YouTube, Twitter, Facebook, MySpace…. What do all ...
Views: 1921
The press release is your calling card to the medi...
Views: 1838
Having worked in traditional PR for the past (howe...
Views: 1676
The most important part of a media campaign or pub...
Views: 5452
Whereas in the past people would choose to read a ...
Views: 1512
Pitch your book and you have a certain number of s...
Views: 1664
Synopsis: A PR campaign is not a business fire sa...
Views: 4551
Just as the image of a physician giving a patient ...
Views: 1557
The first few months of a campaign can be difficul...
Views: 1584
Synopsis: A self-published author's real struggle...
Views: 2223
The story is king when it comes to the media. You...
Views: 1459
If you’re a small or mid-sized company, you’re goi...
Views: 1737
In “The Vanishing Newspaper” (2004), Philip Meyer,...
Views: 3844
This is the most challenging job market since the ...
Views: 2039
How to use one article to launch your PR campaign ...
Views: 4213
This brave new marketing world is not only intimid...
Views: 4373
Not many figure out why they started their busines...
Views: 1428
We’re living in a time where not only has marketin...
Views: 2737
Market to your strengths. Don’t simply follow som...
Views: 1448
A struggling economy offers those that move forwar...
Views: 4819
Although public relations usually takes some time,...
Views: 3090