Today, I want to learn about:
near me:
Category: Business / Careers
Views: 4863
Comments: 0 Favorited: 0
Average Rating:
You must be logged in to vote.
This MonthAverage: N/A, Votes: 0
All TimeAverage: .00, Votes: 0

The PR Journey

» Introduction
Starting a public relations campaign is just that, a start. Don’t think you’ve learned all there is to know in a couple of months. Also, beware of the well meaning PR know-it-alls. Set a direction and stick to it.
» Step 1
Now that you have experienced some success and have a basic sense of the inner workings of <a href=“”target=”_blank>media relations</a>, chances are you're about to fall prey to one or more myths. You see, a little knowledge can be a dangerous thing. Because you understand some of the basics of media relations, don't assume you are now a Media Ph.D. People tend to overlook the fact that this is a subtle business. In public relations, often what appears to be the obvious decision is the wrong decision. What makes it especially difficult is that everyone thinks that they know all there is to know about it. You will be given advice from your neighbors, co-workers, pastors, janitors, clients, patients, relatives - you name it.
» Step 2
When I was I journalist, I worked for one particular publisher who had a tendency to listen to, and take advice from, any and everyone he met. When he went to lunch, I used to pray that the elevator would be empty and that he'd go for drive-through fast food where no one would talk to him. If he spoke to a waitress, a salesperson, or a stranger in an elevator, he would invariably call me into his office and propose that we implement some revolutionary suggestions that he had been given. Never mind that nine times out of ten these changes were totally inappropriate, they were dynamic, new - revolutionary!
» Step 3
People love to give advice, whether they know what they're talking about or not. Remember, these people who tell you exactly how you should run your business have nothing at stake, which is why they can afford to make such definitive and authoritative pronouncements. So, when these know-it-alls give you advice, smile, listen, maybe even nod, but stay on course.

Copyright © Anthony Mora 2008

For further information visit:

Tell others about this page by Digging it:

Share and Bookmark This Article on Other Sites
NEW! Share Your Favorite Videos and Articles with Your Friends on Facebook using the OneMinuteU Facebook Application.

Loading Playlist...
If you're launching a PR campaign, you want to mak...
Views: 5886
Unlike advertising, or other forms of marketing, i...
Views: 3054
When launching a PR campaign, once you get the sto...
Views: 3100
Whether using email and snail mail or faxing, lea...
Views: 2460
Making follow-up calls is important to any effecti...
Views: 3186
A quick overview on how to pitch the various media...
Views: 2240
Although I am suggesting that you break some of th...
Views: 2073
When it comes to effective PR, preparation is the ...
Views: 1876
Keep in mind, you want a couple of sound bites tha...
Views: 2186
The truly smart marketers and business experts dev...
Views: 2090
Don't start a media campaign expecting a grand sla...
Views: 1901
Think of your business as a separate entity that d...
Views: 4941
No one knows what the media wants because what the...
Views: 2367
Starting a
Views: 4864
Don’t limit your PR horizons. Remember, nothing i...
Views: 1973
PR is important in good times and essential in har...
Views: 4428
PR is a cumulative process, use what you can from ...
Views: 2582
If you adamantly refuse to broaden the scope of yo...
Views: 1984
Press kits can be effective, but only if they're u...
Views: 1721
You want the media to understand that you can help...
Views: 1724
If you're a savvy business person, you understand ...
Views: 1650
Many mistakenly view PR as an emergency measure, a...
Views: 2088
A campaign can take up to two to three months befo...
Views: 2304
Looking for new publicity? We've placed clients in...
Length: 77
Views: 3590
When launching a media relations campaign think bi...
Views: 1951
To launch a successful TV PR campaign, you need to...
Views: 2304
No small business would exist or function under th...
Views: 1776
You can't successfully promote your business unt...
Views: 1726
Through public relations, small businesses can com...
Views: 1746
Perhaps the most difficult question that a musicia...
Views: 5332
The most effective marketing approach is a strateg...
Views: 1883
YouTube, Twitter, Facebook, MySpace…. What do all ...
Views: 1985
The press release is your calling card to the medi...
Views: 1895
Having worked in traditional PR for the past (howe...
Views: 1740
The most important part of a media campaign or pub...
Views: 5511
Whereas in the past people would choose to read a ...
Views: 1583
Pitch your book and you have a certain number of s...
Views: 1736
Synopsis: A PR campaign is not a business fire sa...
Views: 4607
Just as the image of a physician giving a patient ...
Views: 1627
The first few months of a campaign can be difficul...
Views: 1633
Synopsis: A self-published author's real struggle...
Views: 2270
The story is king when it comes to the media. You...
Views: 1516
If you’re a small or mid-sized company, you’re goi...
Views: 1801
In “The Vanishing Newspaper” (2004), Philip Meyer,...
Views: 3921
This is the most challenging job market since the ...
Views: 2099
How to use one article to launch your PR campaign ...
Views: 4275
This brave new marketing world is not only intimid...
Views: 4430
Not many figure out why they started their busines...
Views: 1497
We’re living in a time where not only has marketin...
Views: 2799
Market to your strengths. Don’t simply follow som...
Views: 1511
A struggling economy offers those that move forwar...
Views: 4919
Although public relations usually takes some time,...
Views: 3164