Today, I want to learn about:
near me:
Category: Business / Careers
Views: 2778
Comments: 0 Favorited: 0
Average Rating:
You must be logged in to vote.
This MonthAverage: N/A, Votes: 0
All TimeAverage: .00, Votes: 0

The Public Relations Grand Slam

» Introduction
PR is a cumulative process, use what you can from each media placement and keep moving forward.
» Step 1
One of the primary reasons people become disenchanted with public relations is because of what I call the grand slam mentality. Too many people believe that next TV interview or magazine article is going to be “it”. It's going to change their lives. That one story will turn it all around. All of their problems will be over. Millions will pour in, they'll be able to move to the Bahamas and retire. Well, it doesn't happen that way. So you best come back to earth with the rest of us. You are launching a professional media relations campaign, not playing the lottery. I have had clients who have called, furious that their appearance on a national talk show or in a national magazine did not result in thousands of calls. One particular client was especially disappointed when her national TV spot only resulted in a couple of hundred calls in two days. Personally I thought a couple of hundred calls off one segment, in that amount of time, was great. Even though those calls paid for my service many times over, they did not fulfill her grand slam expectations. It was not the super-jackpot, over-night, life-altering event she had hoped for.

» Step 2
Then again, grand slams do happen. There is the other side of the coin. Sometimes you'll hit a home run when you least expect it. Be prepared. There are times when, what you think will be a small piece will turn into a major article or TV segment. So, even though you don't spend your time dreaming of hitting a grand slam, you had better prepare for when you hit one.
» Step 3
Not long ago I worked with a small, struggling company that barely made enough to stay afloat. We were able to place what turned out to be a seven-minute segment on their product on a national TV program. The segment was perfect. We couldn't have done a better job of presenting the product in a positive light ourselves. Well, the piece struck a chord. It hit, and hit big. Calls poured in from all over the country. The demand was overwhelming, so much so that their phone lines blew. They were not prepared to capitalize on what could have been a grand slam. Still, although they were unable to take full advantage, it did launch their business.
» Step 4
The moral is, you never know. So, do your best, get the interviews done, and then let 'em go. If it's not exactly what you wanted, it has added to your PR resume. It did its job. Use that one quote, or that one sentence, or whatever you come away with, in your press releases, and bios. PR is a cumulative process, use what you can from each media placement and keep moving forward.

Copyright © Anthony Mora 2008

For further information visit:

Tell others about this page by Digging it:

Share and Bookmark This Article on Other Sites
NEW! Share Your Favorite Videos and Articles with Your Friends on Facebook using the OneMinuteU Facebook Application.

Loading Playlist...
If you're launching a PR campaign, you want to mak...
Views: 6182
Unlike advertising, or other forms of marketing, i...
Views: 3311
When launching a PR campaign, once you get the sto...
Views: 3294
Whether using email and snail mail or faxing, lea...
Views: 2746
Making follow-up calls is important to any effecti...
Views: 3463
A quick overview on how to pitch the various media...
Views: 2464
Although I am suggesting that you break some of th...
Views: 2265
When it comes to effective PR, preparation is the ...
Views: 2134
Keep in mind, you want a couple of sound bites tha...
Views: 2416
The truly smart marketers and business experts dev...
Views: 2273
Don't start a media campaign expecting a grand sla...
Views: 2070
Think of your business as a separate entity that d...
Views: 5132
No one knows what the media wants because what the...
Views: 2588
Starting a
Views: 5080
Don’t limit your PR horizons. Remember, nothing i...
Views: 2143
PR is important in good times and essential in har...
Views: 4611
PR is a cumulative process, use what you can from ...
Views: 2779
If you adamantly refuse to broaden the scope of yo...
Views: 2198
Press kits can be effective, but only if they're u...
Views: 1912
You want the media to understand that you can help...
Views: 1943
If you're a savvy business person, you understand ...
Views: 1879
Many mistakenly view PR as an emergency measure, a...
Views: 2296
A campaign can take up to two to three months befo...
Views: 2565
Looking for new publicity? We've placed clients in...
Length: 77
Views: 3821
When launching a media relations campaign think bi...
Views: 2150
To launch a successful TV PR campaign, you need to...
Views: 2589
No small business would exist or function under th...
Views: 1944
You can't successfully promote your business unt...
Views: 1942
Through public relations, small businesses can com...
Views: 1952
Perhaps the most difficult question that a musicia...
Views: 5544
The most effective marketing approach is a strateg...
Views: 2100
YouTube, Twitter, Facebook, MySpace…. What do all ...
Views: 2240
The press release is your calling card to the medi...
Views: 2112
Having worked in traditional PR for the past (howe...
Views: 1941
The most important part of a media campaign or pub...
Views: 5696
Whereas in the past people would choose to read a ...
Views: 1797
Pitch your book and you have a certain number of s...
Views: 1988
Synopsis: A PR campaign is not a business fire sa...
Views: 4794
Just as the image of a physician giving a patient ...
Views: 1821
The first few months of a campaign can be difficul...
Views: 1836
Synopsis: A self-published author's real struggle...
Views: 2473
The story is king when it comes to the media. You...
Views: 1696
If you’re a small or mid-sized company, you’re goi...
Views: 2007
In “The Vanishing Newspaper” (2004), Philip Meyer,...
Views: 4181
This is the most challenging job market since the ...
Views: 2294
How to use one article to launch your PR campaign ...
Views: 4476
This brave new marketing world is not only intimid...
Views: 4656
Not many figure out why they started their busines...
Views: 1747
We’re living in a time where not only has marketin...
Views: 3034
Market to your strengths. Don’t simply follow som...
Views: 1748
A struggling economy offers those that move forwar...
Views: 5201
Although public relations usually takes some time,...
Views: 3398