Today, I want to learn about:
near me:
Category: Business / Careers
Views: 2510
Comments: 0 Favorited: 0
Average Rating:
You must be logged in to vote.
This MonthAverage: N/A, Votes: 0
All TimeAverage: .00, Votes: 0

The Public Relations Grand Slam

» Introduction
PR is a cumulative process, use what you can from each media placement and keep moving forward.
» Step 1
One of the primary reasons people become disenchanted with public relations is because of what I call the grand slam mentality. Too many people believe that next TV interview or magazine article is going to be “it”. It's going to change their lives. That one story will turn it all around. All of their problems will be over. Millions will pour in, they'll be able to move to the Bahamas and retire. Well, it doesn't happen that way. So you best come back to earth with the rest of us. You are launching a professional media relations campaign, not playing the lottery. I have had clients who have called, furious that their appearance on a national talk show or in a national magazine did not result in thousands of calls. One particular client was especially disappointed when her national TV spot only resulted in a couple of hundred calls in two days. Personally I thought a couple of hundred calls off one segment, in that amount of time, was great. Even though those calls paid for my service many times over, they did not fulfill her grand slam expectations. It was not the super-jackpot, over-night, life-altering event she had hoped for.

» Step 2
Then again, grand slams do happen. There is the other side of the coin. Sometimes you'll hit a home run when you least expect it. Be prepared. There are times when, what you think will be a small piece will turn into a major article or TV segment. So, even though you don't spend your time dreaming of hitting a grand slam, you had better prepare for when you hit one.
» Step 3
Not long ago I worked with a small, struggling company that barely made enough to stay afloat. We were able to place what turned out to be a seven-minute segment on their product on a national TV program. The segment was perfect. We couldn't have done a better job of presenting the product in a positive light ourselves. Well, the piece struck a chord. It hit, and hit big. Calls poured in from all over the country. The demand was overwhelming, so much so that their phone lines blew. They were not prepared to capitalize on what could have been a grand slam. Still, although they were unable to take full advantage, it did launch their business.
» Step 4
The moral is, you never know. So, do your best, get the interviews done, and then let 'em go. If it's not exactly what you wanted, it has added to your PR resume. It did its job. Use that one quote, or that one sentence, or whatever you come away with, in your press releases, and bios. PR is a cumulative process, use what you can from each media placement and keep moving forward.

Copyright © Anthony Mora 2008

For further information visit:

Tell others about this page by Digging it:

Share and Bookmark This Article on Other Sites
NEW! Share Your Favorite Videos and Articles with Your Friends on Facebook using the OneMinuteU Facebook Application.

Loading Playlist...
If you're launching a PR campaign, you want to mak...
Views: 5801
Unlike advertising, or other forms of marketing, i...
Views: 2981
When launching a PR campaign, once you get the sto...
Views: 3058
Whether using email and snail mail or faxing, lea...
Views: 2364
Making follow-up calls is important to any effecti...
Views: 3101
A quick overview on how to pitch the various media...
Views: 2168
Although I am suggesting that you break some of th...
Views: 2024
When it comes to effective PR, preparation is the ...
Views: 1801
Keep in mind, you want a couple of sound bites tha...
Views: 2117
The truly smart marketers and business experts dev...
Views: 2033
Don't start a media campaign expecting a grand sla...
Views: 1846
Think of your business as a separate entity that d...
Views: 4889
No one knows what the media wants because what the...
Views: 2305
Starting a
Views: 4799
Don’t limit your PR horizons. Remember, nothing i...
Views: 1927
PR is important in good times and essential in har...
Views: 4378
PR is a cumulative process, use what you can from ...
Views: 2511
If you adamantly refuse to broaden the scope of yo...
Views: 1922
Press kits can be effective, but only if they're u...
Views: 1674
You want the media to understand that you can help...
Views: 1666
If you're a savvy business person, you understand ...
Views: 1577
Many mistakenly view PR as an emergency measure, a...
Views: 2025
A campaign can take up to two to three months befo...
Views: 2240
Looking for new publicity? We've placed clients in...
Length: 77
Views: 3527
When launching a media relations campaign think bi...
Views: 1882
To launch a successful TV PR campaign, you need to...
Views: 2220
No small business would exist or function under th...
Views: 1712
You can't successfully promote your business unt...
Views: 1653
Through public relations, small businesses can com...
Views: 1678
Perhaps the most difficult question that a musicia...
Views: 5262
The most effective marketing approach is a strateg...
Views: 1811
YouTube, Twitter, Facebook, MySpace…. What do all ...
Views: 1921
The press release is your calling card to the medi...
Views: 1836
Having worked in traditional PR for the past (howe...
Views: 1676
The most important part of a media campaign or pub...
Views: 5451
Whereas in the past people would choose to read a ...
Views: 1511
Pitch your book and you have a certain number of s...
Views: 1660
Synopsis: A PR campaign is not a business fire sa...
Views: 4549
Just as the image of a physician giving a patient ...
Views: 1554
The first few months of a campaign can be difficul...
Views: 1581
Synopsis: A self-published author's real struggle...
Views: 2220
The story is king when it comes to the media. You...
Views: 1456
If you’re a small or mid-sized company, you’re goi...
Views: 1734
In “The Vanishing Newspaper” (2004), Philip Meyer,...
Views: 3836
This is the most challenging job market since the ...
Views: 2038
How to use one article to launch your PR campaign ...
Views: 4210
This brave new marketing world is not only intimid...
Views: 4371
Not many figure out why they started their busines...
Views: 1424
We’re living in a time where not only has marketin...
Views: 2734
Market to your strengths. Don’t simply follow som...
Views: 1444
A struggling economy offers those that move forwar...
Views: 4814
Although public relations usually takes some time,...
Views: 3086