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If You Don't Run This Story, I'm Taking It To Your Competition

» Introduction
You want the media to understand that you can help meet their needs by a href=“”>giving them interesting stories. You are not going to make your story more interesting to a newspaper editor or TV producer by threatening to take your story to his or her competitor.
» Step 1
How many people do you know that react well to threats or ultimatums? The media is no different. When pitching the press, you are trying to position yourself as a media resource or an ally, and an ally does not issue threats. You want the a href=“”>media</a> to understand that you can help meet their needs by giving them interesting stories. You are not going to make your story more interesting to a newspaper editor or TV producer by threatening to take your story to his or her competitor.
» Step 2
If your story is hot or timely, and various media outlets are pursuing you, by all means, use that interest to your advantage. Inform the media outlets that there are others interested and that you need to make a decision as soon as possible. Try to negotiate the best coverage you can. But, even in that situation, you never want to threaten the media.
» Step 3
If you can convince the media that you have an interesting story that meets their needs and that you are an expert in the field, the media will feature you. Those are your primary objectives. You can threaten, scream, cry, and badger the media, but all you are going to do is alienate them. Plenty of people do these things every day. Of course, you'll never see them in the media.

Copyright © Anthony Mora 2008

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