Today, I want to learn about:
near me:
Category: Business / Careers
Views: 1882
Comments: 0 Favorited: 0
Average Rating:
You must be logged in to vote.
This MonthAverage: N/A, Votes: 0
All TimeAverage: .00, Votes: 0

Making Money in an Economic Downturn

» Introduction
If you're a savvy business person, you understand that an economic downturn is precisely the time you can have a greater impact and get a bigger bang for your marketing buck.
» Step 1
Recession. Economic downturn. Tough economic times. Makes you want to hide under the covers until the storm passes, right? Maybe, but that's the wrong approach. Let's move from fear to facts. A number of studies show that companies that continue or increase their marketing and public relations efforts during tough economic times consistently outperform those who slash their marketing efforts during rough times.

Think about it. If most companies are reacting in a turtle-like fashion and hiding in their shells until the sun comes out again, there's less competition out there; less companies are launching PR campaigns, fewer are reaching the public with <a href=""target="_blank">effective marketing efforts</a>. Suddenly you have media outlets that are looking for stories, particularly some good non-doom and-gloom stories. If you're a savvy business person you know this and understand that this is precisely the time you can have a greater impact and get a bigger bang for your buck. So, look at tough times as your chance to reach your target market and build your business

Copyright © Anthony Mora 2008

For further information visit:

Tell others about this page by Digging it:

Share and Bookmark This Article on Other Sites
NEW! Share Your Favorite Videos and Articles with Your Friends on Facebook using the OneMinuteU Facebook Application.

Loading Playlist...
If you're launching a PR campaign, you want to mak...
Views: 6182
Unlike advertising, or other forms of marketing, i...
Views: 3311
When launching a PR campaign, once you get the sto...
Views: 3295
Whether using email and snail mail or faxing, lea...
Views: 2749
Making follow-up calls is important to any effecti...
Views: 3465
A quick overview on how to pitch the various media...
Views: 2464
Although I am suggesting that you break some of th...
Views: 2265
When it comes to effective PR, preparation is the ...
Views: 2135
Keep in mind, you want a couple of sound bites tha...
Views: 2419
The truly smart marketers and business experts dev...
Views: 2274
Don't start a media campaign expecting a grand sla...
Views: 2071
Think of your business as a separate entity that d...
Views: 5132
No one knows what the media wants because what the...
Views: 2588
Starting a
Views: 5081
Don’t limit your PR horizons. Remember, nothing i...
Views: 2143
PR is important in good times and essential in har...
Views: 4611
PR is a cumulative process, use what you can from ...
Views: 2780
If you adamantly refuse to broaden the scope of yo...
Views: 2198
Press kits can be effective, but only if they're u...
Views: 1912
You want the media to understand that you can help...
Views: 1943
If you're a savvy business person, you understand ...
Views: 1883
Many mistakenly view PR as an emergency measure, a...
Views: 2296
A campaign can take up to two to three months befo...
Views: 2566
Looking for new publicity? We've placed clients in...
Length: 77
Views: 3821
When launching a media relations campaign think bi...
Views: 2150
To launch a successful TV PR campaign, you need to...
Views: 2591
No small business would exist or function under th...
Views: 1946
You can't successfully promote your business unt...
Views: 1942
Through public relations, small businesses can com...
Views: 1953
Perhaps the most difficult question that a musicia...
Views: 5545
The most effective marketing approach is a strateg...
Views: 2100
YouTube, Twitter, Facebook, MySpace…. What do all ...
Views: 2241
The press release is your calling card to the medi...
Views: 2112
Having worked in traditional PR for the past (howe...
Views: 1941
The most important part of a media campaign or pub...
Views: 5696
Whereas in the past people would choose to read a ...
Views: 1798
Pitch your book and you have a certain number of s...
Views: 1991
Synopsis: A PR campaign is not a business fire sa...
Views: 4795
Just as the image of a physician giving a patient ...
Views: 1821
The first few months of a campaign can be difficul...
Views: 1836
Synopsis: A self-published author's real struggle...
Views: 2473
The story is king when it comes to the media. You...
Views: 1696
If you’re a small or mid-sized company, you’re goi...
Views: 2009
In “The Vanishing Newspaper” (2004), Philip Meyer,...
Views: 4182
This is the most challenging job market since the ...
Views: 2296
How to use one article to launch your PR campaign ...
Views: 4477
This brave new marketing world is not only intimid...
Views: 4657
Not many figure out why they started their busines...
Views: 1748
We’re living in a time where not only has marketin...
Views: 3036
Market to your strengths. Don’t simply follow som...
Views: 1749
A struggling economy offers those that move forwar...
Views: 5205
Although public relations usually takes some time,...
Views: 3398