Today, I want to learn about:
near me:
    
Category: Business / Careers
Views: 2714
Comments: 0 Favorited: 0
Average Rating:
You must be logged in to vote.
This MonthAverage: N/A, Votes: 0
All TimeAverage: .00, Votes: 0


A Real Life View of PR

» Introduction
Many mistakenly view PR as an emergency measure, a tool to be utilized during a crisis, or as a temporary supplement to a marketing campaign. In reality public relations is the most effective strategic business tool at your disposal.
» Step 1
You should be garnering media coverage within the second or third month, but an effective media relations is not something that you do for a couple of months, put in mothballs for a year.

How long does a <a href="http://agtstemp.com/anthonymora/index.html"target="_blank">media campaign</a> take? That depends on how you're measuring it. How long does a successful marketing campaign take? I view media relations as an integral part of running a business, a company, or a career. Many mistakenly view PR as an emergency measure, a tool to be utilized during a crisis, or as a temporary supplement to a marketing campaign. In reality public relations is the most effective strategic business tool at your disposal, not a Band-Aid. An effective media placement campaign is an ongoing building process. It ebbs and flows, but in the long run it is continually advancing you and your business forward.

Whereas the overall campaign is an ongoing process, you will find that various stories or
media hooks definitely run their course. Some stories have a self-imposed shelf life. For
example, we have put together campaigns for the premieres of feature films, as well as
campaigns for politicians running for office, although the two may appear to have little in
common (which isn't really true), they both have a preset time line, a specific date at which point the campaigns come to an end. Once the film closes, or the voters go to the polls, the campaigns are over.

Seasonal campaigns are also self-limiting and holiday-oriented campaigns are dictated by the calendar. Other stories just tend to run their course. We worked with a physician who wrote a book on a nutritional supplement, and were able to place quite a few stories. It was a very hot topic for quite a few months, and we were able to place the client in a number of national media outlets. Then the interest began to wane; it was time to change our scope. We still pitched story ideas, but started to add other health-oriented stories to the pitch.

My advice is to view your story ideas and your hooks as temporary, but your overall campaign as an ongoing part of your business. As your business grows and the seasons change, come up with new ideas to <a href="http://www.anthonymora.com/"target="_blank">pitch to the media</a>, but keep your campaign moving. So, how long does a campaign take, well you should be garnering media coverage within the second or third month, but an effective media relations campaign is not something that you do for a couple of months, put in mothballs for a year. It is an ongoing component of any successful overall marketing campaign.

Copyright © Anthony Mora 2008

For further information visit:
www.AnthonyMora.com


Tell others about this page by Digging it:



Share and Bookmark This Article on Other Sites
NEW! Share Your Favorite Videos and Articles with Your Friends on Facebook using the OneMinuteU Facebook Application.


Loading Playlist...
If you're launching a PR campaign, you want to mak...
Views: 6820
 (0)
Unlike advertising, or other forms of marketing, i...
Views: 3907
 (0)
When launching a PR campaign, once you get the sto...
Views: 3705
 (0)
Whether using email and snail mail or faxing, lea...
Views: 3375
 (0)
Making follow-up calls is important to any effecti...
Views: 4117
 (0)
A quick overview on how to pitch the various media...
Views: 3059
 (0)
Although I am suggesting that you break some of th...
Views: 2665
 (0)
When it comes to effective PR, preparation is the ...
Views: 2608
 (0)
Keep in mind, you want a couple of sound bites tha...
Views: 2957
 (0)
The truly smart marketers and business experts dev...
Views: 2636
 (0)
Don't start a media campaign expecting a grand sla...
Views: 2331
 (0)
Think of your business as a separate entity that d...
Views: 5513
 (0)
No one knows what the media wants because what the...
Views: 2973
 (0)
Starting a
Views: 5680
 (0)
Don’t limit your PR horizons. Remember, nothing i...
Views: 2542
 (0)
PR is important in good times and essential in har...
Views: 5001
 (0)
PR is a cumulative process, use what you can from ...
Views: 3226
 (0)
If you adamantly refuse to broaden the scope of yo...
Views: 2617
 (0)
Press kits can be effective, but only if they're u...
Views: 2311
 (0)
You want the media to understand that you can help...
Views: 2348
 (0)
If you're a savvy business person, you understand ...
Views: 2410
 (0)
Many mistakenly view PR as an emergency measure, a...
Views: 2715
 (0)
A campaign can take up to two to three months befo...
Views: 3069
 (0)
Looking for new publicity? We've placed clients in...
Length: 77
Views: 4323
 (1)
When launching a media relations campaign think bi...
Views: 2534
 (0)
To launch a successful TV PR campaign, you need to...
Views: 3115
 (0)
No small business would exist or function under th...
Views: 2261
 (0)
You can't successfully promote your business unt...
Views: 2405
 (0)
Through public relations, small businesses can com...
Views: 2389
 (0)
Perhaps the most difficult question that a musicia...
Views: 5951
 (0)
The most effective marketing approach is a strateg...
Views: 2605
 (0)
YouTube, Twitter, Facebook, MySpace…. What do all ...
Views: 2755
 (0)
The press release is your calling card to the medi...
Views: 2525
 (0)
Having worked in traditional PR for the past (howe...
Views: 2432
 (0)
The most important part of a media campaign or pub...
Views: 6241
 (0)
Whereas in the past people would choose to read a ...
Views: 2376
 (0)
Pitch your book and you have a certain number of s...
Views: 2455
 (0)
Synopsis: A PR campaign is not a business fire sa...
Views: 5224
 (0)
Just as the image of a physician giving a patient ...
Views: 2286
 (0)
The first few months of a campaign can be difficul...
Views: 2245
 (0)
Synopsis: A self-published author's real struggle...
Views: 2867
 (0)
The story is king when it comes to the media. You...
Views: 2094
 (0)
If you’re a small or mid-sized company, you’re goi...
Views: 2547
 (0)
In “The Vanishing Newspaper” (2004), Philip Meyer,...
Views: 4790
 (0)
This is the most challenging job market since the ...
Views: 2856
 (0)
How to use one article to launch your PR campaign ...
Views: 4953
 (0)
This brave new marketing world is not only intimid...
Views: 5074
 (0)
Not many figure out why they started their busines...
Views: 2198
 (0)
We’re living in a time where not only has marketin...
Views: 3506
 (0)
Market to your strengths. Don’t simply follow som...
Views: 2268
 (0)
A struggling economy offers those that move forwar...
Views: 5865
 (0)
Although public relations usually takes some time,...
Views: 3782
 (0)