“How-to Get People to SEE You and Want to Know You on Facebook, LinkedIn, MySpace, Twitter etc.” - By Media Expert Gayl Murphy
“How-to Get People to SEE You and Want to Know You on Facebook, LinkedIn, MySpace, Twitter etc.”
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Everyday more and more people are taking the plunge into Social Media; Facebook, Twitter, MySpace, LinkedIn, etc. so they can interact and tell the world about who they are and what they’re up to. This is especially true when it comes to their businesses. And the good news is, the world is waiting to hear from them as well!
I’ve recently jumped into the Sea of Social Media myself, (actually I was pushed, but that’s another article) and now, I tell my friends and clients, “Come on in, the water’s fantastic!” But, a lot of people are skittish because they’re not really sure how to make these websites and social networks work for them.
For the uninitiated, they want to know which sites should they join? How should they position themselves? What should they say, or not say when they post, tweet, or write-on-a-wall? How do they create a post that will get people to respond them? And, how can they stand out in an “ocean of postings?” Here’s the key…
As someone who has spent her entire career in the ever-changing world of media, I can say with complete authority that the definition of media in 2009 is: “Anyone or anything that has the ability to take YOUR message and MOVE IT FORWARD.”
Therefore, if you have a company, a promotion, seminar, event, invention, website, job change, movie, book, CD podcast, blog, product or service that you want to tell the world about…I say, “Congratulations! That’s a greatest position to be in, especially online! BRING ON THE MEDIA!”
And, if you’re ready to take it to the next level and meet-the-media (social, or otherwise) and the world at-large" - and take advantage of all the free word-of-mouth that it has to offer, then jump on in!
Truth be told, your product or service can't speak for you - nobody can. That means you're the only one that can pitch it to promote it!! In a world that changing faster than you can press, “send,” you live and die by what you say, and if you can’t tell it, you can’t sell it.
One of the greatest marketing tactics to get people talking about you is working with the media and telling your story; be it to radio, TV, print, podcast, blog, or posting a message or video on your favorite social networking site. Those all-too-famous fifteen minutes, or 140 characters, can make you a STAR in your niche.
Six (Gayl) MURPHY’S LAWS for “How-to Get People to SEE You and Want to Know You on Facebook, LinkedIn, MySpace, Twitter etc.”
1. Like each media, they all want something different from you, so prepare in advance! TV and video not only wants to hear you, they also wants to see what you look like. Radio, or any kind of audio; including podcasting, or online radio, wants you to be target specific and have soundbites, and social nets like Twitter will only take your story in a bite-size piece totaling 140 characters.
2. Don’t be longwinded. Figure out in advance the message you want to convey and write it out before you post. You want to use the least number of words, so edit. Think economy, life is so very fast in this lane.
3. Be snappy when you post. Use color and detail. Ask questions that beg for comment. Make bold statements; just make sure they’re true.
4. Get right out there, jump in and tell your story! And don’t even think about hiding because you think people can’t see you. They can!
5. Be current and topical. This is especially effective if you’re an expert and you have an opinion on something that’s happening in the news. People want to hear from you. Make your post newsworthy and easy to repeat, this makes you quotable.
6. Don’t talk over people’s heads. If your message has a lot of tech-talk to it, break it down so the most number of people can take advantage of your valuable insight and expertise. Be specific. And don’t be surprised if you get some fans and followers as a result.
ABOUT GAYL MURPHY: Gayl Murphy is a veteran Hollywood Correspondent, Media Consultant and Coach, Speaker and the Author of “Interview Tactics: How to Survive the Media without Getting Clobbered! The Insider’s Guide to Giving a Killer Interview!” As a Media Consultant and Coach, Gayl Murphy Celebrit-izes CEO’s and entrepreneurs. See: http://www.InterviewTactics.com
As a veteran Hollywood Correspondent, News Broadcaster and frequent contributor for ABC Radio News, BBC Radio, BBC TV and SKY News, among others - she's conducted over 14,000 interviews with some of the biggest celebrities and newsmakers in the world. http://www.GaylMurphy.com
Murphy says, “Being interviewed is a give-and-take process and that you've got to PITCH TO PROMOTE IT, so you can TELL IT TO SELL IT!”