Today, I want to learn about:
near me:
Category: Business / Careers
Views: 2816
Comments: 0 Favorited: 0
Average Rating:
You must be logged in to vote.
This MonthAverage: N/A, Votes: 0
All TimeAverage: .00, Votes: 0

Launching a Successful PR TV Campaign

» Introduction
To launch a successful TV PR campaign, you need to think like a TV producer. Meet their needs and they will meet yours.
» Step 1
A TV-oriented public relations campaign has three primary components, you need to create a compelling visually-oriented story, be able to pitch it effectively and know who to pitch it to. Most people think they know which story or pitch will work for them, but they’re generally wrong. The story about why your product or service is so good usually misses the mark because it’s not a story that meets the media’s needs, or <a href=""target="_blank">connects with your target audience</a>. You need to think like your customer thinks, more importantly, you need to think like a TV producer. You have to think backwards. What does your local TV news program, the Today Show or Oprah need? Study them. Make notes. Now give them a visually-oriented pitch that fills that need. Think in terms of personal stories, anecdotal stories that others can relate to, and talk in a language that the journalist you’re pitching will understand. When pitching a TV show, think visually, what can you offer that has a visual component. What can you come up with that would give them a compelling TV segment?
» Step 2
For example, we represented an acupuncturist who specialized in acupuncture facelifts. TV producers loved this segment idea. It wasn’t a surgical procedure, so it wasn’t going to be too graphic, they could interview the acupuncturist, the patient, show a bit of the procedure in process and then show some after shots. It was visual, different, and had to do with health and beauty and offered them a good hook. We represented a fitness trainer who starred in a how-to fitness video; the pitch there was summer fitness tips. She could bring a client with her and show different at-home, quick, and easy exercises. This proposed segment reached a large target market, was easy to shoot and offered an interesting visual component.
» Step 3
So to launch <a href=“"target="_blank">an effective TV-oriented PR or media relations campaign</a>, keep your message in mind, but think in terms of meeting the media’s needs. Be concise, be clear, keep it interesting and never ever forget that TV is a visual medium.

Tell others about this page by Digging it:

Share and Bookmark This Article on Other Sites
NEW! Share Your Favorite Videos and Articles with Your Friends on Facebook using the OneMinuteU Facebook Application.

Loading Playlist...
If you're launching a PR campaign, you want to mak...
Views: 6413
Unlike advertising, or other forms of marketing, i...
Views: 3536
When launching a PR campaign, once you get the sto...
Views: 3435
Whether using email and snail mail or faxing, lea...
Views: 2965
Making follow-up calls is important to any effecti...
Views: 3694
A quick overview on how to pitch the various media...
Views: 2650
Although I am suggesting that you break some of th...
Views: 2400
When it comes to effective PR, preparation is the ...
Views: 2317
Keep in mind, you want a couple of sound bites tha...
Views: 2623
The truly smart marketers and business experts dev...
Views: 2424
Don't start a media campaign expecting a grand sla...
Views: 2179
Think of your business as a separate entity that d...
Views: 5262
No one knows what the media wants because what the...
Views: 2722
Starting a
Views: 5276
Don’t limit your PR horizons. Remember, nothing i...
Views: 2277
PR is important in good times and essential in har...
Views: 4755
PR is a cumulative process, use what you can from ...
Views: 2941
If you adamantly refuse to broaden the scope of yo...
Views: 2361
Press kits can be effective, but only if they're u...
Views: 2061
You want the media to understand that you can help...
Views: 2107
If you're a savvy business person, you understand ...
Views: 2052
Many mistakenly view PR as an emergency measure, a...
Views: 2436
A campaign can take up to two to three months befo...
Views: 2770
Looking for new publicity? We've placed clients in...
Length: 77
Views: 3999
When launching a media relations campaign think bi...
Views: 2290
To launch a successful TV PR campaign, you need to...
Views: 2817
No small business would exist or function under th...
Views: 2053
You can't successfully promote your business unt...
Views: 2110
Through public relations, small businesses can com...
Views: 2092
Perhaps the most difficult question that a musicia...
Views: 5709
The most effective marketing approach is a strateg...
Views: 2260
YouTube, Twitter, Facebook, MySpace…. What do all ...
Views: 2448
The press release is your calling card to the medi...
Views: 2252
Having worked in traditional PR for the past (howe...
Views: 2113
The most important part of a media campaign or pub...
Views: 5878
Whereas in the past people would choose to read a ...
Views: 1987
Pitch your book and you have a certain number of s...
Views: 2166
Synopsis: A PR campaign is not a business fire sa...
Views: 4937
Just as the image of a physician giving a patient ...
Views: 1964
The first few months of a campaign can be difficul...
Views: 2001
Synopsis: A self-published author's real struggle...
Views: 2647
The story is king when it comes to the media. You...
Views: 1827
If you’re a small or mid-sized company, you’re goi...
Views: 2198
In “The Vanishing Newspaper” (2004), Philip Meyer,...
Views: 4413
This is the most challenging job market since the ...
Views: 2481
How to use one article to launch your PR campaign ...
Views: 4651
This brave new marketing world is not only intimid...
Views: 4817
Not many figure out why they started their busines...
Views: 1907
We’re living in a time where not only has marketin...
Views: 3201
Market to your strengths. Don’t simply follow som...
Views: 1937
A struggling economy offers those that move forwar...
Views: 5432
Although public relations usually takes some time,...
Views: 3545