Today, I want to learn about:
near me:
Category: Business / Careers
Views: 1753
Comments: 0 Favorited: 0
Average Rating:
You must be logged in to vote.
This MonthAverage: N/A, Votes: 0
All TimeAverage: .00, Votes: 0

Small Businesses – the AIG Antidote

» Introduction
No small business would exist or function under the AIG type of framework. Small businesses must function properly and turn a profit in order to survive, much less thrive. That’s why I’m more convinced than ever that small businesses are what can, and hopefully will, turn the economy around and set the country back on course.
» Step 1
So AIG is looking to pay $165 million in bonuses and compensation. There is a good PR move! Have the government bail you out and then pay millions in bonuses. Talk about a ready made public relations nightmare. Perhaps the company figures that it is mitigating some of the well deserved national outcry by identifying banks that received chunks of the company's billions in federal bailout funds last year. But what does that accomplish? That’s not so much transparency as it is sharing the blame.
» Step 2
AIG was recipient of at least $170 billion in federal bailout money (that’s billion with a B) and received an $85 billion loan from the Federal Reserve. If there had been no bailout and no loan, there would be no company and thus no bonuses. The bailout and bonuses should have come with that caveat - no bonuses. Bonuses are incentives that are paid out for jobs well done. Or at least they should be. No small business would exist or function under this type of framework. That’s why I’m more convinced than ever that small businesses are what can, and hopefully will, turn the economy around and set the country back on course. Because there is not a huge bureaucracy in which to hide, small businesses, by their very nature, are forced to be much more transparent. Because there is little or no fat to absorb poor decisions, small businesses must function properly and turn a profit in order to survive, much less thrive. We have seen that big is not always better.
» Step 3
In fact if recent history is to be our guide, it seems to be a ready made recipe for failure. This is not always the case, but seemingly more often than not. So, if the small business community takes the lead and makes its voice heard, perhaps we’ll look back at this economic mess we find ourselves in and see that it served a purpose.

Copyright © Anthony Mora 2009

Tell others about this page by Digging it:

Share and Bookmark This Article on Other Sites
NEW! Share Your Favorite Videos and Articles with Your Friends on Facebook using the OneMinuteU Facebook Application.

Loading Playlist...
If you're launching a PR campaign, you want to mak...
Views: 5862
Unlike advertising, or other forms of marketing, i...
Views: 3038
When launching a PR campaign, once you get the sto...
Views: 3086
Whether using email and snail mail or faxing, lea...
Views: 2430
Making follow-up calls is important to any effecti...
Views: 3160
A quick overview on how to pitch the various media...
Views: 2220
Although I am suggesting that you break some of th...
Views: 2057
When it comes to effective PR, preparation is the ...
Views: 1850
Keep in mind, you want a couple of sound bites tha...
Views: 2164
The truly smart marketers and business experts dev...
Views: 2073
Don't start a media campaign expecting a grand sla...
Views: 1884
Think of your business as a separate entity that d...
Views: 4926
No one knows what the media wants because what the...
Views: 2345
Starting a
Views: 4838
Don’t limit your PR horizons. Remember, nothing i...
Views: 1958
PR is important in good times and essential in har...
Views: 4406
PR is a cumulative process, use what you can from ...
Views: 2563
If you adamantly refuse to broaden the scope of yo...
Views: 1963
Press kits can be effective, but only if they're u...
Views: 1707
You want the media to understand that you can help...
Views: 1706
If you're a savvy business person, you understand ...
Views: 1628
Many mistakenly view PR as an emergency measure, a...
Views: 2061
A campaign can take up to two to three months befo...
Views: 2280
Looking for new publicity? We've placed clients in...
Length: 77
Views: 3564
When launching a media relations campaign think bi...
Views: 1932
To launch a successful TV PR campaign, you need to...
Views: 2278
No small business would exist or function under th...
Views: 1754
You can't successfully promote your business unt...
Views: 1705
Through public relations, small businesses can com...
Views: 1724
Perhaps the most difficult question that a musicia...
Views: 5310
The most effective marketing approach is a strateg...
Views: 1861
YouTube, Twitter, Facebook, MySpace…. What do all ...
Views: 1963
The press release is your calling card to the medi...
Views: 1880
Having worked in traditional PR for the past (howe...
Views: 1718
The most important part of a media campaign or pub...
Views: 5495
Whereas in the past people would choose to read a ...
Views: 1558
Pitch your book and you have a certain number of s...
Views: 1713
Synopsis: A PR campaign is not a business fire sa...
Views: 4589
Just as the image of a physician giving a patient ...
Views: 1603
The first few months of a campaign can be difficul...
Views: 1614
Synopsis: A self-published author's real struggle...
Views: 2254
The story is king when it comes to the media. You...
Views: 1498
If you’re a small or mid-sized company, you’re goi...
Views: 1778
In “The Vanishing Newspaper” (2004), Philip Meyer,...
Views: 3898
This is the most challenging job market since the ...
Views: 2080
How to use one article to launch your PR campaign ...
Views: 4256
This brave new marketing world is not only intimid...
Views: 4413
Not many figure out why they started their busines...
Views: 1477
We’re living in a time where not only has marketin...
Views: 2779
Market to your strengths. Don’t simply follow som...
Views: 1493
A struggling economy offers those that move forwar...
Views: 4880
Although public relations usually takes some time,...
Views: 3142