Business / Careers
The Power of Publicity
Joe Vitale talks about the power of publicity for your business!
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Hi, this is Dr. Joe Vitale. I want to tell you about the power of publicity. Itís a marketing technique not enough people do. The newspapers, the media, the radio stations, the television stations, even the internet - theyíre all starving for news. So when you do something in your company, whether youíre an individual, you have a new product, you have a new service, youíve got something going on, youíve just hired a new person, youíre doing a new marketing campaign, youíre releasing something new as a product or service, tell the local media. Now one of the easiest things to do is just call up the local chamber of commerce and ask them for the media directory. It will cost you $15 - $50, but whatever it is, itís worth gold. It will list everybody that has anything to do with your local media. Send news releases to them. You can also send news releases online using PRwebdirect, and you can blanket the universe with your news. Now again, this is free. It will cost you just a little bit, maybe under $100, to buy the release and to send it out. But once you do that, youíre getting free publicity for your product or service. So do this - itís an overlooked marketing technique.