Today, I want to learn about:
near me:
Category: Internet / Web Entrepreneur
Views: 2257
Comments: 0 Favorited: 0
Average Rating:
You must be logged in to vote.
This MonthAverage: N/A, Votes: 0
All TimeAverage: .00, Votes: 0

Marketing 3.0: A Powerful New Way Build Your Business & Land More Customers

» Introduction
The most effective marketing approach is a strategic marketing mix. You can reach your target market and gain validation and credibility through effective PR, and then utilize the Internet to amplify and maximize your message. That is the marketing strategy that you now need to build your business, land more customers and make more money.
» Step 1
When you think of it, what we thought of as media exposure not so many years ago has completely morphed and changed. Warhol would be proud. Not only is everyone going for their fifteen minutes, they’re now shooting for an hour. What made it into the media used to be decided by a handful that controlled what we saw, heard and read; now all of that has changed. But as the outlets have changed and the media terrain has morphed, the market has become so diffused that it’s more and more challenging to find a venue that 1) gives real information and 2) reaches a specific audience or market. TV shows and print publications that used to be the public’s main sources for news, politics, entertainment and information no longer have the reach or the impact they once did. Those outlets that once served as the primary venue for exposure are no longer the powerhouses they once were. But, they are still tremendously important and need to be a part of your promotional or marketing campaign.
» Step 2
The traditional outlets are morphing. Newspapers are folding; more information in going online, but simply promoting yourself or your company on the Internet is not the end-all marketing-wise. Neither advertising nor straight Internet marketing offers the validation and legitimacy of traditional PR. That’s primarily due to the fact that anyone can post information on the net. There is very little vetting and fact checking. Overall, the Internet is Wild West of information, and although marketing online may get your message out there, it alone is not enough. To begin with, simply being on the net is not enough, you need to drive traffic to your information, But more importantly, that type of exposure seldom offers you the credibility, validation or build brand trust as being featured as a news story will. The most effective approach is a strategic marketing mix. You can reach your target market and gain validation and credibility through effective PR, and then utilize the Internet to amplify and maximize your message. That is the marketing strategy that you now need in order to build your business, land more customers and make more money.
» Step 3
Copyright © Anthony Mora 2009

For further information visit:

Tell others about this page by Digging it:

Share and Bookmark This Article on Other Sites
NEW! Share Your Favorite Videos and Articles with Your Friends on Facebook using the OneMinuteU Facebook Application.

Loading Playlist...
If you're launching a PR campaign, you want to mak...
Views: 6412
Unlike advertising, or other forms of marketing, i...
Views: 3531
When launching a PR campaign, once you get the sto...
Views: 3432
Whether using email and snail mail or faxing, lea...
Views: 2964
Making follow-up calls is important to any effecti...
Views: 3694
A quick overview on how to pitch the various media...
Views: 2646
Although I am suggesting that you break some of th...
Views: 2399
When it comes to effective PR, preparation is the ...
Views: 2314
Keep in mind, you want a couple of sound bites tha...
Views: 2623
The truly smart marketers and business experts dev...
Views: 2423
Don't start a media campaign expecting a grand sla...
Views: 2178
Think of your business as a separate entity that d...
Views: 5261
No one knows what the media wants because what the...
Views: 2722
Starting a
Views: 5276
Don’t limit your PR horizons. Remember, nothing i...
Views: 2275
PR is important in good times and essential in har...
Views: 4753
PR is a cumulative process, use what you can from ...
Views: 2940
If you adamantly refuse to broaden the scope of yo...
Views: 2360
Press kits can be effective, but only if they're u...
Views: 2060
You want the media to understand that you can help...
Views: 2105
If you're a savvy business person, you understand ...
Views: 2052
Many mistakenly view PR as an emergency measure, a...
Views: 2435
A campaign can take up to two to three months befo...
Views: 2766
Looking for new publicity? We've placed clients in...
Length: 77
Views: 3995
When launching a media relations campaign think bi...
Views: 2288
To launch a successful TV PR campaign, you need to...
Views: 2811
No small business would exist or function under th...
Views: 2052
You can't successfully promote your business unt...
Views: 2110
Through public relations, small businesses can com...
Views: 2091
Perhaps the most difficult question that a musicia...
Views: 5707
The most effective marketing approach is a strateg...
Views: 2258
YouTube, Twitter, Facebook, MySpace…. What do all ...
Views: 2446
The press release is your calling card to the medi...
Views: 2252
Having worked in traditional PR for the past (howe...
Views: 2112
The most important part of a media campaign or pub...
Views: 5878
Whereas in the past people would choose to read a ...
Views: 1986
Pitch your book and you have a certain number of s...
Views: 2165
Synopsis: A PR campaign is not a business fire sa...
Views: 4937
Just as the image of a physician giving a patient ...
Views: 1963
The first few months of a campaign can be difficul...
Views: 1999
Synopsis: A self-published author's real struggle...
Views: 2645
The story is king when it comes to the media. You...
Views: 1825
If you’re a small or mid-sized company, you’re goi...
Views: 2197
In “The Vanishing Newspaper” (2004), Philip Meyer,...
Views: 4408
This is the most challenging job market since the ...
Views: 2478
How to use one article to launch your PR campaign ...
Views: 4649
This brave new marketing world is not only intimid...
Views: 4816
Not many figure out why they started their busines...
Views: 1904
We’re living in a time where not only has marketin...
Views: 3198
Market to your strengths. Don’t simply follow som...
Views: 1936
A struggling economy offers those that move forwar...
Views: 5431
Although public relations usually takes some time,...
Views: 3544