Today, I want to learn about:
near me:
Category: Internet / Web Entrepreneur
Views: 2621
Comments: 0 Favorited: 0
Average Rating:
You must be logged in to vote.
This MonthAverage: N/A, Votes: 0
All TimeAverage: .00, Votes: 0

Marketing 3.0: A Powerful New Way Build Your Business & Land More Customers

» Introduction
The most effective marketing approach is a strategic marketing mix. You can reach your target market and gain validation and credibility through effective PR, and then utilize the Internet to amplify and maximize your message. That is the marketing strategy that you now need to build your business, land more customers and make more money.
» Step 1
When you think of it, what we thought of as media exposure not so many years ago has completely morphed and changed. Warhol would be proud. Not only is everyone going for their fifteen minutes, they’re now shooting for an hour. What made it into the media used to be decided by a handful that controlled what we saw, heard and read; now all of that has changed. But as the outlets have changed and the media terrain has morphed, the market has become so diffused that it’s more and more challenging to find a venue that 1) gives real information and 2) reaches a specific audience or market. TV shows and print publications that used to be the public’s main sources for news, politics, entertainment and information no longer have the reach or the impact they once did. Those outlets that once served as the primary venue for exposure are no longer the powerhouses they once were. But, they are still tremendously important and need to be a part of your promotional or marketing campaign.
» Step 2
The traditional outlets are morphing. Newspapers are folding; more information in going online, but simply promoting yourself or your company on the Internet is not the end-all marketing-wise. Neither advertising nor straight Internet marketing offers the validation and legitimacy of traditional PR. That’s primarily due to the fact that anyone can post information on the net. There is very little vetting and fact checking. Overall, the Internet is Wild West of information, and although marketing online may get your message out there, it alone is not enough. To begin with, simply being on the net is not enough, you need to drive traffic to your information, But more importantly, that type of exposure seldom offers you the credibility, validation or build brand trust as being featured as a news story will. The most effective approach is a strategic marketing mix. You can reach your target market and gain validation and credibility through effective PR, and then utilize the Internet to amplify and maximize your message. That is the marketing strategy that you now need in order to build your business, land more customers and make more money.
» Step 3
Copyright © Anthony Mora 2009

For further information visit:

Tell others about this page by Digging it:

Share and Bookmark This Article on Other Sites
NEW! Share Your Favorite Videos and Articles with Your Friends on Facebook using the OneMinuteU Facebook Application.

Loading Playlist...
If you're launching a PR campaign, you want to mak...
Views: 6846
Unlike advertising, or other forms of marketing, i...
Views: 3934
When launching a PR campaign, once you get the sto...
Views: 3721
Whether using email and snail mail or faxing, lea...
Views: 3404
Making follow-up calls is important to any effecti...
Views: 4146
A quick overview on how to pitch the various media...
Views: 3079
Although I am suggesting that you break some of th...
Views: 2682
When it comes to effective PR, preparation is the ...
Views: 2630
Keep in mind, you want a couple of sound bites tha...
Views: 2987
The truly smart marketers and business experts dev...
Views: 2652
Don't start a media campaign expecting a grand sla...
Views: 2339
Think of your business as a separate entity that d...
Views: 5530
No one knows what the media wants because what the...
Views: 2982
Starting a
Views: 5702
Don’t limit your PR horizons. Remember, nothing i...
Views: 2561
PR is important in good times and essential in har...
Views: 5019
PR is a cumulative process, use what you can from ...
Views: 3243
If you adamantly refuse to broaden the scope of yo...
Views: 2634
Press kits can be effective, but only if they're u...
Views: 2329
You want the media to understand that you can help...
Views: 2358
If you're a savvy business person, you understand ...
Views: 2428
Many mistakenly view PR as an emergency measure, a...
Views: 2733
A campaign can take up to two to three months befo...
Views: 3091
Looking for new publicity? We've placed clients in...
Length: 77
Views: 4336
When launching a media relations campaign think bi...
Views: 2549
To launch a successful TV PR campaign, you need to...
Views: 3131
No small business would exist or function under th...
Views: 2274
You can't successfully promote your business unt...
Views: 2421
Through public relations, small businesses can com...
Views: 2403
Perhaps the most difficult question that a musicia...
Views: 5968
The most effective marketing approach is a strateg...
Views: 2622
YouTube, Twitter, Facebook, MySpace…. What do all ...
Views: 2773
The press release is your calling card to the medi...
Views: 2538
Having worked in traditional PR for the past (howe...
Views: 2454
The most important part of a media campaign or pub...
Views: 6267
Whereas in the past people would choose to read a ...
Views: 2391
Pitch your book and you have a certain number of s...
Views: 2472
Synopsis: A PR campaign is not a business fire sa...
Views: 5239
Just as the image of a physician giving a patient ...
Views: 2299
The first few months of a campaign can be difficul...
Views: 2262
Synopsis: A self-published author's real struggle...
Views: 2885
The story is king when it comes to the media. You...
Views: 2109
If you’re a small or mid-sized company, you’re goi...
Views: 2561
In “The Vanishing Newspaper” (2004), Philip Meyer,...
Views: 4821
This is the most challenging job market since the ...
Views: 2883
How to use one article to launch your PR campaign ...
Views: 4973
This brave new marketing world is not only intimid...
Views: 5089
Not many figure out why they started their busines...
Views: 2214
We’re living in a time where not only has marketin...
Views: 3526
Market to your strengths. Don’t simply follow som...
Views: 2295
A struggling economy offers those that move forwar...
Views: 5894
Although public relations usually takes some time,...
Views: 3795