Today, I want to learn about:
near me:
Category: Internet / Web Entrepreneur
Views: 3054
Comments: 0 Favorited: 0
Average Rating:
You must be logged in to vote.
This MonthAverage: N/A, Votes: 0
All TimeAverage: .00, Votes: 0

Busting The No. 1 Social Media Myth: The Real Secret to Explosive Online Marketing

» Introduction
YouTube, Twitter, Facebook, MySpace…. What do all these stories have in common? They all received massive amounts traditional media coverage, which is what really broke the stories. Online media can spread like wildfire, but without the serious clout of mainstream media coverage, online stories generally remain an Internet phenomena. Without traditional media attention, the Internet can create success stories - but not stars.
» Step 1
Many people don’t realize that stories that started on the Internet became global powerhouses because of traditional media coverage in such outlets as CNN, the Today Show, the New York Times, Time and the Wall Street Journal. The myth is that it all happens online, when actually, it’s a sequential online/offline process

With online marketing and social media becoming more and more powerful, traditional PR is more important than ever. Many confuse Internet marketing with traditional public relations, but there is a world of difference between the two. But used effectively, they can meld seamlessly and the combination can create on of the most powerful marketing tools available
» Step 2
The reason that traditional public relations is so powerful is that by being featured in the media, you become the news. You have sidestepped the advertising section of the media and jumped to the editorial section. You are the news and with that comes credibility and validation. You not only reach your target market, you’re positioned as an expert. Unlike any other form of marketing, effective PR can establish you as an expert in your field and showcase you, your business, your talent and/or product. And it can do so locally, nationally and internationally. You are the story! That has always been what’s made PR such a powerful marketing tool. The validation and credibility factors cannot be overstated. Other forms of marketing, whether they be advertising, direct marketing or online marketing cannot offer you the basic trust factor that comes from being featured in the media.
» Step 3
YouTube, Twitter, Facebook, MySpace... What do all these stories have in common? They all received massive amounts traditional media coverage, which is what really broke the stories. Online media can spread like wildfire, but without the serious clout of mainstream media coverage, online stories generally remain Internet phenomena. Without traditional media attention, the Internet can create temporary flashes - but not stars.

The interaction between Internet marketing and traditional PR is a two way street, just as you can use the Internet to magnify the power of a local or regional PR story, you can also use traditional PR to focus on an Internet phenomena and turn that into a mainstream news story. More and more we’re seeing instances where a savvy entrepreneur or business owner or rock band has started a buzz on Twitter, Facebook or MySpace and turned that buzz into a mainstream news story. In fact Twitter, Facebook and MySpace all grew exponentially because of the mainstream media coverage that drove countless new visitors to those sites.
» Step 4
In this case you can go full circle to utilize all of the marketing potential of both PR and the Internet: you use the Internet and social media to create a story and a buzz, pitch that to the mainstream media, land newspaper, magazine and TV coverage and then turn around and place that coverage on the net in order to amplify your media.. You end up with the validation and credibility of traditional PR with the Internets worldwide reach.
» Step 5
Big stories start online, but they truly explode after the mainstream media covers them. Because the social marketing aspect of the Internet is still relatively new and compelling, many businesses try to replicate the online success stories of Facebook, YouTube and Twitter without using the validation and credibility factor that comes with mainstream media. This can be a particularly costly mistake during a recession. Ironically, traditional PR is the real secret to explosive online marketing.

Copyright © Anthony Mora 2009

For further information visit:

Tell others about this page by Digging it:

Share and Bookmark This Article on Other Sites
NEW! Share Your Favorite Videos and Articles with Your Friends on Facebook using the OneMinuteU Facebook Application.

Loading Playlist...
If you're launching a PR campaign, you want to mak...
Views: 7313
Unlike advertising, or other forms of marketing, i...
Views: 4428
When launching a PR campaign, once you get the sto...
Views: 4009
Whether using email and snail mail or faxing, lea...
Views: 3859
Making follow-up calls is important to any effecti...
Views: 4609
A quick overview on how to pitch the various media...
Views: 3436
Although I am suggesting that you break some of th...
Views: 2946
When it comes to effective PR, preparation is the ...
Views: 3003
Keep in mind, you want a couple of sound bites tha...
Views: 3337
The truly smart marketers and business experts dev...
Views: 2924
Don't start a media campaign expecting a grand sla...
Views: 2536
Think of your business as a separate entity that d...
Views: 5868
No one knows what the media wants because what the...
Views: 3385
Starting a
Views: 6041
Don’t limit your PR horizons. Remember, nothing i...
Views: 2831
PR is important in good times and essential in har...
Views: 5313
PR is a cumulative process, use what you can from ...
Views: 3449
If you adamantly refuse to broaden the scope of yo...
Views: 2908
Press kits can be effective, but only if they're u...
Views: 2603
You want the media to understand that you can help...
Views: 2627
If you're a savvy business person, you understand ...
Views: 2699
Many mistakenly view PR as an emergency measure, a...
Views: 3051
A campaign can take up to two to three months befo...
Views: 3391
Looking for new publicity? We've placed clients in...
Length: 77
Views: 4627
When launching a media relations campaign think bi...
Views: 2878
To launch a successful TV PR campaign, you need to...
Views: 3453
No small business would exist or function under th...
Views: 2476
You can't successfully promote your business unt...
Views: 2678
Through public relations, small businesses can com...
Views: 2642
Perhaps the most difficult question that a musicia...
Views: 6276
The most effective marketing approach is a strateg...
Views: 2917
YouTube, Twitter, Facebook, MySpace…. What do all ...
Views: 3055
The press release is your calling card to the medi...
Views: 2827
Having worked in traditional PR for the past (howe...
Views: 2754
The most important part of a media campaign or pub...
Views: 6938
Whereas in the past people would choose to read a ...
Views: 2696
Pitch your book and you have a certain number of s...
Views: 2787
Synopsis: A PR campaign is not a business fire sa...
Views: 5540
Just as the image of a physician giving a patient ...
Views: 2589
The first few months of a campaign can be difficul...
Views: 2550
Synopsis: A self-published author's real struggle...
Views: 3154
The story is king when it comes to the media. You...
Views: 2414
If you’re a small or mid-sized company, you’re goi...
Views: 2922
In “The Vanishing Newspaper” (2004), Philip Meyer,...
Views: 5320
This is the most challenging job market since the ...
Views: 3266
How to use one article to launch your PR campaign ...
Views: 5245
This brave new marketing world is not only intimid...
Views: 5366
Not many figure out why they started their busines...
Views: 2551
We’re living in a time where not only has marketin...
Views: 3820
Market to your strengths. Don’t simply follow som...
Views: 2621
A struggling economy offers those that move forwar...
Views: 6349
Although public relations usually takes some time,...
Views: 4087