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Learn the 17 points to a Perfect Press Release – Your Media Calling Card

» Introduction
The press release is your calling card to the media. It can make the difference between PR success and getting your story lost in the circular file. The press release tells your story. Its job is to interest the media and get them to want more information. But, the media receives thousands of emails a day. The PR wire services are flooded with them. PR companies and businesses are sending them out daily.
» Step 1
So how do you get through to and editor or producer who is already on press release overload? Make it stand out. Have your release tell a story. Look at all of the angles available. Follow the steps below and get your release out there.
» Step 2
1) One page – it’s the law
2) Define your message
3) Think in terms of headlines
4) Sell your story, not yourself

5) Study the type of stories that the various media outlets need.
6) Pitch to the media’s needs, not yours
7) Modify your release to fit the needs of the various different outlets
8) Be creative but keep your release simple, concise and to the point.

9) Confirm the contact information before sending it out
8) Find the appropriate media contact at each outlet
11) If you are announcing an event, be sure to include the place, date and time.
12) Have someone else proof your release for errors

13) Be sure to cover all of the who, what where and when information.
14) Keep your release clean, crisp and easy to read.
15) List your name and contact number at the bottom of the page.
16) Position yourself as an expert, not a salesperson.
17) Allow plenty of time for your release to arrive

» Step 3
Don’t try to be overly cute or different. Let the story drive the pitch. Your initial ideas are probably the same ones that all of your competitors are using, so try and think out of the box. And although I know your story is a fascinating one, no, don’t make your press release two pages long!

Copyright © Anthony Mora 2009

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