Best selling author and media expert, Rick Frishman, teaches you the import... (full description)

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Best selling author and media expert, Rick Frishman, teaches you the importance of being able to tell people in 30 seconds who you are and what your USP is - your UNIQUE SELLING PROPOSITION.

Do you have an elevator speech? If not, you’re no where. You must have an elevator speech. If you get in an elevator on the first floor and you go to the seventh floor, you meet someone there, you have about thirty seconds to tell them who you are and what your USP is. What’s a USP? Unique, Selling, Proposition – what makes you different from everybody else in the elevator? What makes you special? And most importantly, why are you an expert on what you do? If you’re an author, it makes you an expert. So all of you are going to have a book, that’s for sure, but you got to have an elevator speech and keep it short and to the point, get them to your website. Check out all of the information that you need at author101.com. Tons of resources there, more in the next tip.

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