Today, I want to learn about:
near me:
Category: Business / Careers
Views: 6328
Comments: 0 Favorited: 0
Average Rating:
You must be logged in to vote.
This MonthAverage: N/A, Votes: 0
All TimeAverage: .00, Votes: 0

Learn About The Most Powerful & Cost-effective Marketing Tool Available

» Introduction
The most important part of a media campaign or public relations campaign is that you start. PR can take you from a local newspaper article to coverage on Oprah, Time, Newsweek, the New York Times and other media. It reaches your target market, establishes you as an expert in your field, can brand your company more effectively than other forms of marketing and gives you powerful promotional tools in the form of media coverage.
» Step 1
The most important part of a media campaign or public relations campaign is that you start. The best game plan is going to get you absolutely nowhere if you don’t implement it. If you can afford to hire a public relations firm or media consultant, search for a PR firm that understands you and your story(s). An effective media relations campaign comes down to two main steps, discovering your story and being able to effectively tell it in a compelling interesting way - and knowing who to tell your story to. What's vital is getting that initial press coverage and knowing how to grow it from there. For example, we were working with a client who had very little media coverage. We were able to secure an article in a regional magazine and using that as our calling card were able to land a segment on Oprah. Obviously leaping from a regional magazine to a major national TV show isn’t the norm, but it is possible, and that is basically how an effective public relations campaign works.
» Step 2
Another client we were working with was looking to establish herself as an expert in her field and was also working on a book that she was planning on self publishing. Prior to the book’s publication we were able to land her media coverage in the New York Times, the Los Angeles Times, Time Magazine, NBC, NPR and other media outlets. That high level media coverage helped interest a major publishing house. The publisher bought the rights and the book went from being self published to getting a major release.
» Step 3
Remember PR has myriad uses; it reaches your target market, establishes you as an expert in your field, can brand your company more effectively than other forms of marketing and gives you promotional tools in the forms of magazine and newspaper articles and TV and radio interviews. Used wisely and effectively, dollar for dollar, PR is the most powerful and cost-effective marketing tool available.

Copyright © Anthony Mora 2009

Tell others about this page by Digging it:

Share and Bookmark This Article on Other Sites
NEW! Share Your Favorite Videos and Articles with Your Friends on Facebook using the OneMinuteU Facebook Application.

Loading Playlist...
If you're launching a PR campaign, you want to mak...
Views: 6886
Unlike advertising, or other forms of marketing, i...
Views: 3984
When launching a PR campaign, once you get the sto...
Views: 3772
Whether using email and snail mail or faxing, lea...
Views: 3460
Making follow-up calls is important to any effecti...
Views: 4202
A quick overview on how to pitch the various media...
Views: 3120
Although I am suggesting that you break some of th...
Views: 2717
When it comes to effective PR, preparation is the ...
Views: 2663
Keep in mind, you want a couple of sound bites tha...
Views: 3027
The truly smart marketers and business experts dev...
Views: 2675
Don't start a media campaign expecting a grand sla...
Views: 2351
Think of your business as a separate entity that d...
Views: 5549
No one knows what the media wants because what the...
Views: 3022
Starting a
Views: 5739
Don’t limit your PR horizons. Remember, nothing i...
Views: 2587
PR is important in good times and essential in har...
Views: 5051
PR is a cumulative process, use what you can from ...
Views: 3266
If you adamantly refuse to broaden the scope of yo...
Views: 2663
Press kits can be effective, but only if they're u...
Views: 2370
You want the media to understand that you can help...
Views: 2390
If you're a savvy business person, you understand ...
Views: 2465
Many mistakenly view PR as an emergency measure, a...
Views: 2765
A campaign can take up to two to three months befo...
Views: 3135
Looking for new publicity? We've placed clients in...
Length: 77
Views: 4364
When launching a media relations campaign think bi...
Views: 2579
To launch a successful TV PR campaign, you need to...
Views: 3169
No small business would exist or function under th...
Views: 2292
You can't successfully promote your business unt...
Views: 2447
Through public relations, small businesses can com...
Views: 2437
Perhaps the most difficult question that a musicia...
Views: 6005
The most effective marketing approach is a strateg...
Views: 2656
YouTube, Twitter, Facebook, MySpace…. What do all ...
Views: 2801
The press release is your calling card to the medi...
Views: 2572
Having worked in traditional PR for the past (howe...
Views: 2484
The most important part of a media campaign or pub...
Views: 6329
Whereas in the past people would choose to read a ...
Views: 2424
Pitch your book and you have a certain number of s...
Views: 2510
Synopsis: A PR campaign is not a business fire sa...
Views: 5278
Just as the image of a physician giving a patient ...
Views: 2330
The first few months of a campaign can be difficul...
Views: 2281
Synopsis: A self-published author's real struggle...
Views: 2914
The story is king when it comes to the media. You...
Views: 2142
If you’re a small or mid-sized company, you’re goi...
Views: 2593
In “The Vanishing Newspaper” (2004), Philip Meyer,...
Views: 4867
This is the most challenging job market since the ...
Views: 2941
How to use one article to launch your PR campaign ...
Views: 4996
This brave new marketing world is not only intimid...
Views: 5123
Not many figure out why they started their busines...
Views: 2254
We’re living in a time where not only has marketin...
Views: 3555
Market to your strengths. Don’t simply follow som...
Views: 2334
A struggling economy offers those that move forwar...
Views: 5958
Although public relations usually takes some time,...
Views: 3826