Today, I want to learn about:
near me:
Category: Business / Careers
Views: 1962
Comments: 0 Favorited: 0
Average Rating:
You must be logged in to vote.
This MonthAverage: N/A, Votes: 0
All TimeAverage: .00, Votes: 0

Learn How to Get Published by Pitching the Story, Not Your Book

» Introduction
Pitch your book and you have a certain number of stories and media hooks. Pitch yourself, your life experiences, your anecdotal stories and your book and you’ve suddenly broadened the bulls eye…
» Step 1
So, here’s where publishers and I usually differ, whereas most publishers pitch the book, I prefer to pitch the author. I have had quite a few heated discussions with publishers about this approach. I understand their perspective, they published the book and that’s what they want to promote. The only problem with that approach is that it’s wrong. Pitch your book and you have a certain number of stories and media hooks, pitch yourself, your life experiences, your anecdotal stories and your book and you’ve suddenly broadened the bulls eye.

Remember, when it comes to landing media coverage, it still all comes back to the media hook, to offering them a strong story. It's the story that will interest the press. Don't simply send out your book and information to the media, thinking that they'll be so knocked out by your writing or the book's subject matter that they'll be clamoring to interview you. It seldom works that way. Develop hooks and story ideas that you can use to spotlight your book. If your book is non-fiction or a how-to this becomes a much easier task. We have represented authors who have written books on fashion, beauty, health, relationships, sex, and a variety of other topics. Even though we focus on the books in our campaigns, we do not limit ourselves to the book exclusively. Our objective remains the same: to establish our clients as experts in their field. The book becomes a part of the story, but it never defines the entire campaign. If you can place an article in a magazine or a segment on a talk show that revolves specifically around your book, you've hit pay dirt. But that's not always an easy task. Certainly pitch your book as one of your hooks, but don't limit your campaign. Come up with other story ideas which can include your book, but do not revolve specifically around it.

For example, we worked with a psychotherapist who wrote a book on how to save a troubled marriage. Although we included the book in all of our pitches, the focus remained on the psychotherapist's expertise in relationship issues. We pitched the women's magazines and talk shows, relationship-oriented stories in which our client could appear as an expert. The media reacted well to our pitches and interviews were scheduled. Although some of the stories were about marriages and romantic relationships, others were about other types of relationships, such as parent child relationships or sibling relationships. Even though those issues did not
revolve specifically around the topic of our client's book, she could expertly address them. When she appeared on talk shows, our client was introduced as the author of her book and was asked questions about her book during the interview. Although the shows themselves did not always revolve around the book, the book and client were always highlighted. If we had insisted on segments or articles that only featured or revolved around the book, we would have severely limited the media opportunities. We were branding her as an expert. Whenever she was interviewed, she discussed her book, which garnered her book more coverage and led to more media specifically focused on her book. The approach worked.

So, broaden your media horizons. Make a list of all the potential story ideas about you, your journey and your book and start writing again - writing press releases that is.

Copyright © Anthony Mora 2008

For further information visit:

Tell others about this page by Digging it:

Share and Bookmark This Article on Other Sites
NEW! Share Your Favorite Videos and Articles with Your Friends on Facebook using the OneMinuteU Facebook Application.

Loading Playlist...
If you're launching a PR campaign, you want to mak...
Views: 6148
Unlike advertising, or other forms of marketing, i...
Views: 3285
When launching a PR campaign, once you get the sto...
Views: 3277
Whether using email and snail mail or faxing, lea...
Views: 2717
Making follow-up calls is important to any effecti...
Views: 3432
A quick overview on how to pitch the various media...
Views: 2438
Although I am suggesting that you break some of th...
Views: 2246
When it comes to effective PR, preparation is the ...
Views: 2103
Keep in mind, you want a couple of sound bites tha...
Views: 2391
The truly smart marketers and business experts dev...
Views: 2254
Don't start a media campaign expecting a grand sla...
Views: 2058
Think of your business as a separate entity that d...
Views: 5116
No one knows what the media wants because what the...
Views: 2564
Starting a
Views: 5063
Don’t limit your PR horizons. Remember, nothing i...
Views: 2125
PR is important in good times and essential in har...
Views: 4594
PR is a cumulative process, use what you can from ...
Views: 2760
If you adamantly refuse to broaden the scope of yo...
Views: 2178
Press kits can be effective, but only if they're u...
Views: 1891
You want the media to understand that you can help...
Views: 1919
If you're a savvy business person, you understand ...
Views: 1854
Many mistakenly view PR as an emergency measure, a...
Views: 2274
A campaign can take up to two to three months befo...
Views: 2536
Looking for new publicity? We've placed clients in...
Length: 77
Views: 3794
When launching a media relations campaign think bi...
Views: 2125
To launch a successful TV PR campaign, you need to...
Views: 2561
No small business would exist or function under th...
Views: 1931
You can't successfully promote your business unt...
Views: 1921
Through public relations, small businesses can com...
Views: 1939
Perhaps the most difficult question that a musicia...
Views: 5524
The most effective marketing approach is a strateg...
Views: 2078
YouTube, Twitter, Facebook, MySpace…. What do all ...
Views: 2211
The press release is your calling card to the medi...
Views: 2087
Having worked in traditional PR for the past (howe...
Views: 1922
The most important part of a media campaign or pub...
Views: 5678
Whereas in the past people would choose to read a ...
Views: 1773
Pitch your book and you have a certain number of s...
Views: 1963
Synopsis: A PR campaign is not a business fire sa...
Views: 4776
Just as the image of a physician giving a patient ...
Views: 1806
The first few months of a campaign can be difficul...
Views: 1818
Synopsis: A self-published author's real struggle...
Views: 2453
The story is king when it comes to the media. You...
Views: 1680
If you’re a small or mid-sized company, you’re goi...
Views: 1984
In “The Vanishing Newspaper” (2004), Philip Meyer,...
Views: 4156
This is the most challenging job market since the ...
Views: 2278
How to use one article to launch your PR campaign ...
Views: 4457
This brave new marketing world is not only intimid...
Views: 4635
Not many figure out why they started their busines...
Views: 1721
We’re living in a time where not only has marketin...
Views: 3010
Market to your strengths. Don’t simply follow som...
Views: 1731
A struggling economy offers those that move forwar...
Views: 5171
Although public relations usually takes some time,...
Views: 3376