Today, I want to learn about:
near me:
Category: Business / Careers
Views: 2516
Comments: 0 Favorited: 0
Average Rating:
You must be logged in to vote.
This MonthAverage: N/A, Votes: 0
All TimeAverage: .00, Votes: 0

Priming the Public Relations Pump

» Introduction
The first few months of a campaign can be difficult, particularly for a PR novice. But this can be the most important time as well. This is the time to prime the pump, the time to brainstorm, to broaden your scope and think outside of the box.
» Step 1
During the first two months of a public relations campaign, you are basically priming the pump. As to the bottom line, expect the first month to be a wash as far as media placement is concerned. During that time, you will be writing your releases, sending out the initial pitches, and basically introducing yourself to the media. Be calm, be patient, and don't panic. As time goes by, you'll start to see results. Media begets media. Once you appear on a talk show or in a magazine, utilize your press to garner yourself more media. This is where the payoff starts.

The first few months of a campaign can be difficult, particularly for a PR novice. It is often the hurry-up-and-wait time of the campaign. But this can be the most important time as well. This is the time for brainstorming, for figuring out which stories will work with which media outlets, to broaden your scope and think outside of the box. Use this time wisely. Study the media. If you’re working with a public relations firm, make this the time to give them all of the information and tools that they can utilize to successfully launch the campaign for you.

Copyright © Anthony Mora 2008

For further information visit:

Tell others about this page by Digging it:

Share and Bookmark This Article on Other Sites
NEW! Share Your Favorite Videos and Articles with Your Friends on Facebook using the OneMinuteU Facebook Application.

Loading Playlist...
If you're launching a PR campaign, you want to mak...
Views: 7280
Unlike advertising, or other forms of marketing, i...
Views: 4383
When launching a PR campaign, once you get the sto...
Views: 3977
Whether using email and snail mail or faxing, lea...
Views: 3816
Making follow-up calls is important to any effecti...
Views: 4575
A quick overview on how to pitch the various media...
Views: 3408
Although I am suggesting that you break some of th...
Views: 2923
When it comes to effective PR, preparation is the ...
Views: 2976
Keep in mind, you want a couple of sound bites tha...
Views: 3303
The truly smart marketers and business experts dev...
Views: 2901
Don't start a media campaign expecting a grand sla...
Views: 2515
Think of your business as a separate entity that d...
Views: 5841
No one knows what the media wants because what the...
Views: 3347
Starting a
Views: 6017
Don’t limit your PR horizons. Remember, nothing i...
Views: 2805
PR is important in good times and essential in har...
Views: 5280
PR is a cumulative process, use what you can from ...
Views: 3426
If you adamantly refuse to broaden the scope of yo...
Views: 2875
Press kits can be effective, but only if they're u...
Views: 2579
You want the media to understand that you can help...
Views: 2600
If you're a savvy business person, you understand ...
Views: 2674
Many mistakenly view PR as an emergency measure, a...
Views: 3023
A campaign can take up to two to three months befo...
Views: 3363
Looking for new publicity? We've placed clients in...
Length: 77
Views: 4598
When launching a media relations campaign think bi...
Views: 2847
To launch a successful TV PR campaign, you need to...
Views: 3422
No small business would exist or function under th...
Views: 2451
You can't successfully promote your business unt...
Views: 2648
Through public relations, small businesses can com...
Views: 2619
Perhaps the most difficult question that a musicia...
Views: 6245
The most effective marketing approach is a strateg...
Views: 2888
YouTube, Twitter, Facebook, MySpace…. What do all ...
Views: 3015
The press release is your calling card to the medi...
Views: 2801
Having worked in traditional PR for the past (howe...
Views: 2728
The most important part of a media campaign or pub...
Views: 6895
Whereas in the past people would choose to read a ...
Views: 2668
Pitch your book and you have a certain number of s...
Views: 2761
Synopsis: A PR campaign is not a business fire sa...
Views: 5512
Just as the image of a physician giving a patient ...
Views: 2558
The first few months of a campaign can be difficul...
Views: 2517
Synopsis: A self-published author's real struggle...
Views: 3128
The story is king when it comes to the media. You...
Views: 2383
If you’re a small or mid-sized company, you’re goi...
Views: 2897
In “The Vanishing Newspaper” (2004), Philip Meyer,...
Views: 5284
This is the most challenging job market since the ...
Views: 3228
How to use one article to launch your PR campaign ...
Views: 5218
This brave new marketing world is not only intimid...
Views: 5339
Not many figure out why they started their busines...
Views: 2522
We’re living in a time where not only has marketin...
Views: 3792
Market to your strengths. Don’t simply follow som...
Views: 2589
A struggling economy offers those that move forwar...
Views: 6306
Although public relations usually takes some time,...
Views: 4057