Today, I want to learn about:
near me:
Category: Business / Careers
Views: 3111
Comments: 0 Favorited: 0
Average Rating:
You must be logged in to vote.
This MonthAverage: N/A, Votes: 0
All TimeAverage: .00, Votes: 0

My Book's Self-Published Can I still get Media Coverage?

» Introduction
Synopsis: A self-published author's real struggle has to do with distribution and marketing. When it comes to media relations, if you do it right, you can play in the same ballpark as the majors.
» Step 1
When it comes to media placement, it just doesn't matter anymore whether your book is published by a major house or is self-published. In the last few years, only once have I come across an objection to running a story because an author's book was self-published.
» Step 2
A few years back a story we pitched was rejected by CNN, because the author we were
pitching had self-published his book. We pitched it three times and received three passes.
Well, we had also been working on other media fronts, and a few weeks later called back
explaining that the author and his book had been featured in both Newsweek and USA Today. Three hours later we received another call from CNN stating that they had thought it over and wanted to move forward with a segment. The author was interviewed on CNN. The moral is, if you get a “no,” keep working it and offering different angles until you turn that “no” into a “yes.” A self-published author's real struggle has to do with distribution and marketing. When it comes to media relations, if you do it right, you can play in the same ballpark as the majors. As a matter of fact, I sometimes think that self-published writers fare better than their house-published counterparts because they are under no illusions. They don't assume that some big entertainment conglomerate is going to use all of its muscle and turn their book into an overnight sensation. They realize that if success is going to happen, they'd better get to work, and fast. Your book was written to be read. Use the magic of the media. Get it out there.

Copyright © Anthony Mora 2008
For further information visit:
» Step 3
Anthony Mora
President & CEO

Anthony Mora began his media career as a freelance journalist for such publications as Us, Rolling Stone and other local and national publications. He also served as editor-in-chief of two Los Angeles-based entertainment and lifestyle-oriented publications. In 1990, Anthony formed Anthony Mora Communications, Inc. a Los Angeles-based media relations company that specializes in media placement, image development, and media training. AMC Inc. has placed clients in: Time, Newsweek, 60 Minutes, CNN, The Wall Street Journal, The Oprah Winfrey Show, The New York Times, Los Angeles Times, and other local, national, and international media outlets. ! Anthony has been featured in: USA Today, Newsweek, The New York Times, The Los Angeles Times, The Wall Street Journal, The BBC, CNN, Entrepreneur, Fox News, MSNBC, and other media. He has written three books. The most recent, "Spin to Win," is a step-by-step guide on how to define goals and utilize the power of the media to achieve success in any field.

Tell others about this page by Digging it:

Share and Bookmark This Article on Other Sites
NEW! Share Your Favorite Videos and Articles with Your Friends on Facebook using the OneMinuteU Facebook Application.

Loading Playlist...
If you're launching a PR campaign, you want to mak...
Views: 7250
Unlike advertising, or other forms of marketing, i...
Views: 4356
When launching a PR campaign, once you get the sto...
Views: 3961
Whether using email and snail mail or faxing, lea...
Views: 3786
Making follow-up calls is important to any effecti...
Views: 4546
A quick overview on how to pitch the various media...
Views: 3384
Although I am suggesting that you break some of th...
Views: 2905
When it comes to effective PR, preparation is the ...
Views: 2959
Keep in mind, you want a couple of sound bites tha...
Views: 3277
The truly smart marketers and business experts dev...
Views: 2879
Don't start a media campaign expecting a grand sla...
Views: 2499
Think of your business as a separate entity that d...
Views: 5824
No one knows what the media wants because what the...
Views: 3316
Starting a
Views: 5995
Don’t limit your PR horizons. Remember, nothing i...
Views: 2787
PR is important in good times and essential in har...
Views: 5259
PR is a cumulative process, use what you can from ...
Views: 3408
If you adamantly refuse to broaden the scope of yo...
Views: 2855
Press kits can be effective, but only if they're u...
Views: 2562
You want the media to understand that you can help...
Views: 2579
If you're a savvy business person, you understand ...
Views: 2653
Many mistakenly view PR as an emergency measure, a...
Views: 3004
A campaign can take up to two to three months befo...
Views: 3345
Looking for new publicity? We've placed clients in...
Length: 77
Views: 4580
When launching a media relations campaign think bi...
Views: 2829
To launch a successful TV PR campaign, you need to...
Views: 3403
No small business would exist or function under th...
Views: 2435
You can't successfully promote your business unt...
Views: 2629
Through public relations, small businesses can com...
Views: 2604
Perhaps the most difficult question that a musicia...
Views: 6227
The most effective marketing approach is a strateg...
Views: 2869
YouTube, Twitter, Facebook, MySpace…. What do all ...
Views: 2994
The press release is your calling card to the medi...
Views: 2784
Having worked in traditional PR for the past (howe...
Views: 2710
The most important part of a media campaign or pub...
Views: 6863
Whereas in the past people would choose to read a ...
Views: 2652
Pitch your book and you have a certain number of s...
Views: 2743
Synopsis: A PR campaign is not a business fire sa...
Views: 5492
Just as the image of a physician giving a patient ...
Views: 2542
The first few months of a campaign can be difficul...
Views: 2495
Synopsis: A self-published author's real struggle...
Views: 3112
The story is king when it comes to the media. You...
Views: 2364
If you’re a small or mid-sized company, you’re goi...
Views: 2875
In “The Vanishing Newspaper” (2004), Philip Meyer,...
Views: 5250
This is the most challenging job market since the ...
Views: 3209
How to use one article to launch your PR campaign ...
Views: 5198
This brave new marketing world is not only intimid...
Views: 5319
Not many figure out why they started their busines...
Views: 2506
We’re living in a time where not only has marketin...
Views: 3773
Market to your strengths. Don’t simply follow som...
Views: 2573
A struggling economy offers those that move forwar...
Views: 6282
Although public relations usually takes some time,...
Views: 4041