Today, I want to learn about:
near me:
Category: Business / Careers
Views: 2351
Comments: 0 Favorited: 0
Average Rating:
You must be logged in to vote.
This MonthAverage: N/A, Votes: 0
All TimeAverage: .00, Votes: 0

Learn How to Building Your Business via PR & Social Media

» Introduction
If you’re a small or mid-sized company, you’re going to get the best bang for your buck if you launch a marketing campaign that consists of traditional PR and social media. The two effectively reinforce one another; you end up with the best of both worlds.
» Step 1
You want to grow your business, build your customer base, sell your products, sell your services, but how do you get your target market to learn about you? How do you separate yourself from your competition? How do you establish yourself as an expert in your field? Or, at a much more basic level, how do you get your phone to ring?

This is a shifting marketing world. Where different types of promotions and marketing disciplines used to fall into very distinct categories, that is no longer the case. The days of viewing your promotional choices to be limited to advertising, direct marketing, and public relations are over. The Internet with online marketing and social media has changed everything. All types of marketing seem to meld into one another now. Whereas there are now several more ways to reach your target market, it is not always simple to find an effective way to utilize them. The shift has hit the entire communication universe; from the music, TV and newspapers are all reeling from the changes. As the TV and print media changes, it’s become more and more difficult to figure out where and how to market.

Your goal remains the same. You need to sell your product or service, you need to reach your target market, and you need a workable marketing platform to garner effective exposure in the marketplace. So, what do you do?

If you’re a small or mid-sized company, you’re going to get the best bang for your buck if you launch a marketing campaign that consists of traditional PR and social media. The two effectively reinforce one another; you end up with the best of both worlds. Via social media you can start establishing an immediate presence for your company on the net. Through traditional PR, you reach your target market and establish the credibility and validation that only being in the media can offer you. Also these two approaches reinforce one another. As you start garnering coverage on TV, or in magazines and newspapers, you can magnify that press coverage by putting it on your site and on various social media sites. Also, if you can start a buzz on the net, you can pitch that as a news story and land more media coverage. So, although it can be a confusing marketing world, by combining traditional PR and social media, these two forms of marketing become greater than the sum of their parts, offering you a new, effective and dynamic way to build and grow your business.

Copyright © Anthony Mora 2009

Tell others about this page by Digging it:

Share and Bookmark This Article on Other Sites
NEW! Share Your Favorite Videos and Articles with Your Friends on Facebook using the OneMinuteU Facebook Application.

Loading Playlist...
If you're launching a PR campaign, you want to mak...
Views: 6607
Unlike advertising, or other forms of marketing, i...
Views: 3699
When launching a PR campaign, once you get the sto...
Views: 3569
Whether using email and snail mail or faxing, lea...
Views: 3144
Making follow-up calls is important to any effecti...
Views: 3899
A quick overview on how to pitch the various media...
Views: 2860
Although I am suggesting that you break some of th...
Views: 2507
When it comes to effective PR, preparation is the ...
Views: 2464
Keep in mind, you want a couple of sound bites tha...
Views: 2793
The truly smart marketers and business experts dev...
Views: 2525
Don't start a media campaign expecting a grand sla...
Views: 2252
Think of your business as a separate entity that d...
Views: 5367
No one knows what the media wants because what the...
Views: 2836
Starting a
Views: 5469
Don’t limit your PR horizons. Remember, nothing i...
Views: 2403
PR is important in good times and essential in har...
Views: 4852
PR is a cumulative process, use what you can from ...
Views: 3085
If you adamantly refuse to broaden the scope of yo...
Views: 2457
Press kits can be effective, but only if they're u...
Views: 2160
You want the media to understand that you can help...
Views: 2210
If you're a savvy business person, you understand ...
Views: 2220
Many mistakenly view PR as an emergency measure, a...
Views: 2565
A campaign can take up to two to three months befo...
Views: 2907
Looking for new publicity? We've placed clients in...
Length: 77
Views: 4180
When launching a media relations campaign think bi...
Views: 2396
To launch a successful TV PR campaign, you need to...
Views: 2981
No small business would exist or function under th...
Views: 2159
You can't successfully promote your business unt...
Views: 2271
Through public relations, small businesses can com...
Views: 2240
Perhaps the most difficult question that a musicia...
Views: 5812
The most effective marketing approach is a strateg...
Views: 2459
YouTube, Twitter, Facebook, MySpace…. What do all ...
Views: 2604
The press release is your calling card to the medi...
Views: 2363
Having worked in traditional PR for the past (howe...
Views: 2255
The most important part of a media campaign or pub...
Views: 6032
Whereas in the past people would choose to read a ...
Views: 2186
Pitch your book and you have a certain number of s...
Views: 2329
Synopsis: A PR campaign is not a business fire sa...
Views: 5062
Just as the image of a physician giving a patient ...
Views: 2112
The first few months of a campaign can be difficul...
Views: 2111
Synopsis: A self-published author's real struggle...
Views: 2745
The story is king when it comes to the media. You...
Views: 1952
If you’re a small or mid-sized company, you’re goi...
Views: 2352
In “The Vanishing Newspaper” (2004), Philip Meyer,...
Views: 4578
This is the most challenging job market since the ...
Views: 2645
How to use one article to launch your PR campaign ...
Views: 4806
This brave new marketing world is not only intimid...
Views: 4930
Not many figure out why they started their busines...
Views: 2046
We’re living in a time where not only has marketin...
Views: 3355
Market to your strengths. Don’t simply follow som...
Views: 2082
A struggling economy offers those that move forwar...
Views: 5640
Although public relations usually takes some time,...
Views: 3648