Today, I want to learn about:
near me:
Category: Business / Careers
Views: 4638
Comments: 0 Favorited: 0
Average Rating:
You must be logged in to vote.
This MonthAverage: N/A, Votes: 0
All TimeAverage: .00, Votes: 0

How to Use One Article to Launch your PR campaign

» Introduction
How to use one article to launch your PR campaign and enhance your marketing and advertising efforts.   
» Step 1
Public Relations is best used as part of a long term marketing strategy.  Yes, you are able to achieve short term goals via PR.  As soon as you land that first newspaper story or TV interview, you’re able to start utilizing your media.  But, to be truly effective, too, you have to look at the big picture. Yes, keep your business and marketing short term goals in mind, but real PR value comes in utilizing your media to achieve your long term objectives.  Many companies fail to understand how they can utilize and repurpose their media in their marketing and advertising.
» Step 2
For example, let’s say you land an article in a local newspaper.  It helps some, but the circulation isn’t that great and you didn’t receive the type of response you were looking for.  But, that article affords you new, powerful ammunition to reach your long-term goals.  One article can:
» Step 3
Help establish you as an expert in your field and separates you from your competition.
» Step 4
Provide you yet another media tear sheet that you can pull quotes from for your press releases and bios.
» Step 5
Offer you a tear sheet to send to larger publications, TV shows and radio shows to pitch your story.
» Step 6
Provide you quotes and information that you can use in your advertising, direct marketing, etc.
» Step 7
You can also turn a local article to a global new story by utilizing social media and the Internet.  With some time, effort, and creative pitching, a single local article can turn into an appearance on Oprah or an interview in Time.  So remember, that small article, isn’t so small after all. 

Tell others about this page by Digging it:

Share and Bookmark This Article on Other Sites
NEW! Share Your Favorite Videos and Articles with Your Friends on Facebook using the OneMinuteU Facebook Application.

Loading Playlist...
If you're launching a PR campaign, you want to mak...
Views: 6403
Unlike advertising, or other forms of marketing, i...
Views: 3525
When launching a PR campaign, once you get the sto...
Views: 3429
Whether using email and snail mail or faxing, lea...
Views: 2960
Making follow-up calls is important to any effecti...
Views: 3690
A quick overview on how to pitch the various media...
Views: 2640
Although I am suggesting that you break some of th...
Views: 2396
When it comes to effective PR, preparation is the ...
Views: 2310
Keep in mind, you want a couple of sound bites tha...
Views: 2617
The truly smart marketers and business experts dev...
Views: 2420
Don't start a media campaign expecting a grand sla...
Views: 2175
Think of your business as a separate entity that d...
Views: 5259
No one knows what the media wants because what the...
Views: 2719
Starting a
Views: 5267
Don’t limit your PR horizons. Remember, nothing i...
Views: 2272
PR is important in good times and essential in har...
Views: 4749
PR is a cumulative process, use what you can from ...
Views: 2932
If you adamantly refuse to broaden the scope of yo...
Views: 2357
Press kits can be effective, but only if they're u...
Views: 2058
You want the media to understand that you can help...
Views: 2103
If you're a savvy business person, you understand ...
Views: 2048
Many mistakenly view PR as an emergency measure, a...
Views: 2432
A campaign can take up to two to three months befo...
Views: 2763
Looking for new publicity? We've placed clients in...
Length: 77
Views: 3988
When launching a media relations campaign think bi...
Views: 2285
To launch a successful TV PR campaign, you need to...
Views: 2809
No small business would exist or function under th...
Views: 2049
You can't successfully promote your business unt...
Views: 2104
Through public relations, small businesses can com...
Views: 2086
Perhaps the most difficult question that a musicia...
Views: 5705
The most effective marketing approach is a strateg...
Views: 2254
YouTube, Twitter, Facebook, MySpace…. What do all ...
Views: 2441
The press release is your calling card to the medi...
Views: 2250
Having worked in traditional PR for the past (howe...
Views: 2107
The most important part of a media campaign or pub...
Views: 5875
Whereas in the past people would choose to read a ...
Views: 1980
Pitch your book and you have a certain number of s...
Views: 2161
Synopsis: A PR campaign is not a business fire sa...
Views: 4933
Just as the image of a physician giving a patient ...
Views: 1958
The first few months of a campaign can be difficul...
Views: 1995
Synopsis: A self-published author's real struggle...
Views: 2642
The story is king when it comes to the media. You...
Views: 1823
If you’re a small or mid-sized company, you’re goi...
Views: 2191
In “The Vanishing Newspaper” (2004), Philip Meyer,...
Views: 4403
This is the most challenging job market since the ...
Views: 2473
How to use one article to launch your PR campaign ...
Views: 4639
This brave new marketing world is not only intimid...
Views: 4813
Not many figure out why they started their busines...
Views: 1901
We’re living in a time where not only has marketin...
Views: 3193
Market to your strengths. Don’t simply follow som...
Views: 1931
A struggling economy offers those that move forwar...
Views: 5424
Although public relations usually takes some time,...
Views: 3540