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Creating a Personalized Marketing Machine & Avoiding Marketing Fatigue

» Introduction
This brave new marketing world is not only intimidating; it’s exhausting and often counter-productive. If you’re trying to implement all of the online and off line strategies at once chances are you have a serious case of marketing fatigue! If you don’t find a personalized marketing program that fits your needs, you could soon find you’ve taken your eye off the most important aspect of running your business, namely – running your business!
» Step 1
To be competitive in this day and age you need to… are you ready? Are you sitting down? Okay, go:

1) become a social media maven, mastering Twitter, Facebook, YouTube,, StumbleUpon, LinkedIn, Flickr, and Digg, just to name a few. And, you can’t simply post information out there; you need a process that includes keyword research, competitive review, and content analysis.

2) Create a blog and write clear, concise, posts that give the reader value and stands out in some way.

3) Link out to other blogs and websites.

4) Video is growing fast, so you also need to tape and post how-to video tips and video secrets.

5) You then need to upload them to your site and appropriate other online video sites.

6) Did I mention keeping track of your web analytics, referring domains and review your traffic movements on a weekly, or daily, or what the heck, hourly basis.

7) And remember to subscribe to feeds using iGoogle, My Yahoo Web and a host of other RSS readers.

8) You also have to create an ezine and send out regular email blasts. And don’t forget the squeeze page.

9) Check out pay per click and Adword.

10) Then make sure you’re launching a <a href=""target="_blank">traditional public relations campaign</a>, because using the mainstream media to brand your company is more important than ever in the social media age. So, you need to develop your stories, write your press releases, create your targeted media lists, make follow up calls to the media, utilize your existing media coverage.

11) Then you need to look at some direct marketing.

12) Oh yeah, you also need to create an ezine, do regular email blasts,

13, 14 15, 16)….and… but, wait…do you really need to do all this?

Keep this up and you’ll soon find you’ve taken your eye off the most important aspect of running your business, namely – running your business! You can spend all day every day posting on social media sites, updating your blog, commenting on other blogs, sending out press releases, following up with the media, sending out email blasts and ezines and never really know if you’ve hit on the right formula for your business. And, once you have all of this together, how do you know this is the correct approach?

This brave new marketing world is not only intimidating; it’s exhausting and often counter-productive. In reality, unless you hire a firm for thousands of dollars per month, it’s impossible to tackle such an immense marketing mountain, and even then you have to make sure you’ve hired the right firm. There are marketing gurus out there who will tell you that you have to implement and utilize every tool available. But just as you learn one technique, another one pops up and once again, you’re losing ground, shelling out more money and desperately trying to paddle your way upstream.

Chances are trying to implement all of these strategies at once is your problem - you have a serious case of marketing fatigue! What if it turns out you don’t have to post on every site, implement every new tool and update your blog on an hourly basis? Yes, you need to develop a marketing program, but you need one that is manageable, doesn’t take all of your time and fits your needs.

So, how do you know which marketing approach is right for you? That can be tough since there are so many options available. But, developing the right marketing machine for your business is doable. To do so you need to define your business, your target market, and the marketplace, but as important as those points are, you also need to define who you are. For example: What are your values? What are your business goals? Is time or money more valuable to you? Those are just some of the questions you need to ask yourself before you can truly decide what marketing program fits you and your business.

Once you define your business, your goals and your values, you will be positioned to define your overall <a href=""target="_blank">marketing strategy</a>. Take a step back. Stop spending all of your time on the marketing treadmill and take some time to reflect on what your personal and business objectives are. And remember, you don’t have to utilize every marketing, SEO or social media tool out there. Keep it simple. Once you get a clearer idea of where you’re headed, you’re much better positioned to come up with the perfect marketing roadmap to get you there.

Copyright © Anthony Mora 2009

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