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Get an education not only in the creative world but in the business world a...
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Get an education not only in the creative world but in the business world as well.
Iím out there right now teaching in a lot of different places like the Pacific Design Center. And Iím out there as an advocate for design businesses that havenít really started out with good business ethics.
Iím often, in my last thirty years of this business, found that design companies are not set up with good business principles. So I can share with you that you must get a good education, but not just in the artistic, creative part, but in the business part as well.
Interviewer: So to get experience.
BL: Absolutely! You need to understand both avenues, because if youíre going to be a business, understanding business is so valuable. I can also share with you that most designers are only creative, so they have to learn this as part of their education.