Arts & Crafts
Characteristics of highly successful designers
good business sense and have a clear vision of your future
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Interviewer: Whatís the common characteristic of highly successful designers?
Bobi Leonard: Well, thatís an interesting question, Iíve been asked that many times, and thereís only two things that I can see that seem to be common:
*Number one: Again, I reinstate this thought, they have good business sense or they hire somebody like me thatís a business consultant.
*Two: That they have a clear vision for their future. Theyíre pre-planned, six months, a year, two years, three years in advance. And that not only is that vision clear, but theyíre looking at that bottom line all the time. What are their expenses and what is their revenue? This is something that most designers donít even talk this language, they donít even talk about revenue, and I must tell you, this is all part of the deal.