Arts & Crafts
Location Location Location
Bobi shares her recipe on location
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Interviewer: Talk a little about location.
Bobi Leonard: Ah, here is my little recipe for locations, ask yourself:
*Step one: Where do I want to be everyday of my life, in my business, for the next however many years you want to be there. I see people who open locations in places they never want to drive to, they don’t want to be there, they’re miserable – what is that? What’s important is to say, “I want a business location to be as good for me and as nurturing to me, as my home.” And by the way, consider traffic. Consider how far you drive everyday. Consider how you have to dress to be there, and I think the most important thing is to say to yourself is, “Do I want to be their”? So that you’re clients understand that you are happy to be where you are - very important issue.