Business / Careers
How Can I Give My Business a Name That Gets It Noticed?
Would you like your business to stand out from the crowd? Give it a stop-‘...
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Would you like your business to stand out from the crowd? Give it a stop-‘em-in-their-tracks name that gets it noticed for all the right reasons. Discover the secret to creating a business name that attracts customers and helps you break out instead of blend in.
Hello, my name is Sam Horn. I’m the author of a book called ‘POP! Stand Out in Any Crowd’ which Ken Blanchard said is a lively guide to getting noticed and getting remembered. Would you like to know how to give your business a name that helps it get noticed? Well, zig when your competitors zag. Figure out what your competition’s doing and then do something else.
Want a great example of this: there’s a bar in Alexandra, Virginia, that wasn’t getting anyone to their ‘happy hour’. Why, well they’re one of many. See, we don’t want to be one of many. We want to be one-of-a-kind. So how do they become one-of-a-kind? Well they offered a ‘happy hour’ for dog owners so that they could have their dogs come and and get tied up outside and have some dog biscuits and put out water bowls. Now what do they call it, ‘yuppie hour’. You’re thinking big deal, it’s a clever name. You bet it’s a big deal. Washington Post wrote an article about it, picked up by a 100 newspapers.