Writing / Publishing
Why Canít I Finish My Book?
How long have you been working on your book? Months? Years? Do you have s...
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How long have you been working on your book? Months? Years? Do you have so much to do, itís hard to carve out time to write? Discover the secret published authors use to get their books finished in record time. Books in your head help no one. If you have a message that will make a difference, you owe it to yourself to learn and apply this tip.
Hello, my name is Sam Horn, Iím the author of, Pop, Stand Out in Any Crowd, which Jeffery Gettenberg said is the best way to build buzz. Would you like to know how to have a great elevator speech?
We want an elevator speech that raises eyebrows because if we tell people what we do, and their eyebrows furrow or knit, it means they didnít get it, and if they didnít get it Ė we wonít get it. We want those eyebrows to go up, which means theyíre interested and theyíre intrigued. What a good example? My sons and I were in Colorado, we had the night free, we asked a concierge where he suggested we go, he said, ďYou got to go to D and BísĒ Weíd never been to D and Bís before, we didnít know what it was. We said, ďWhatís D and Bís?Ē he said, ďItís a Chucky Cheese for adultsĒ. See - donít explain what you do, because if he had said, ďWell, itís like a bar, itís got sports, itís got video...Ē we would have been going, ďHuh?Ē Those eyebrows would have been knit.