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Anthony
Joined: Thursday, January 17, 2008. Here to: Teach and Learn

Anthony Mora began his media career as a journalist and magazine editor. In 1990, Anthony formed Anthony Mora Communications, Inc., a Los Angeles-based public relations company that places clients in: Time, Newsweek, 60 Minutes, CNN, USA Today, Oprah, The New York Times, Vogue, and other media. Anthony, who is the author of “Spin to Win," has been featured in: USA Today, Newsweek, The New York Times, , The Wall Street Journal, The BBC, CNN, Fox News, and other media outlets.
Member's Videos and Articles
Business / Careers
If you're launching a PR campaign, you want to make the best presentation possible, media training is imperative. You owe it to yourself and to the media to be as well prepared as possible
Total Views: 6788 Tags: business media public relations public relations small business recession Average Rating:
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Business / Careers
Unlike advertising, or other forms of marketing, it is the credibility factor that makes PR so effective.
Total Views: 3876 Tags: marketing public relations credibility Average Rating:
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Business / Careers
When launching a PR campaign, once you get the story out there, you never know who is going to see, hear or read it.
Total Views: 3691 Tags: public relations business watching audience Average Rating:
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Business / Careers
Whether using email and snail mail or faxing, learn the PR basics before sending your press release to the media.
Total Views: 3352 Tags: public relations press release Average Rating:
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Business / Careers
Making follow-up calls is important to any effective public relations campaign, but if you are unprofessional in how you address the media, or verbally harass the media, you're going to destroy any in...
Total Views: 4092 Tags: business marketing public relations budget for pr campaign Average Rating:
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Business / Careers
A quick overview on how to pitch the various media outlets.
Total Views: 3031 Tags: business public relations campaign Average Rating:
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Business / Careers
Although I am suggesting that you break some of the common press release rules, don't try to be novel or unconventional simply for the sake of being different.
Total Views: 2632 Tags: business public relations campaign Average Rating:
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Business / Careers
When it comes to effective PR, preparation is the key. Don't unleash the power of the media until you're prepared to control it.
Total Views: 2593 Tags: media public relations press release media relations story ideas Average Rating:
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Business / Careers
Keep in mind, you want a couple of sound bites that you can pepper into the conversation, but you definitely do not want your entire conversation to be a series of sound bites.
Total Views: 2941 Tags: public relations interview media relations pr campaign press relases media training Average Rating:
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Business / Careers
The truly smart marketers and business experts develop a strategic multi faceted technique. Think of the marketing juggernaut you can create if you combine PR and Internet marketing.
Total Views: 2620 Tags: public relations internet marketing media training media realtions Average Rating:
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Business / Careers
Don't start a media campaign expecting a grand slam, go for the steady, slow-but constant built, yet, be prepared because grand slams do happen.
Total Views: 2323 Tags: business public relations media training Average Rating:
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Business / Careers
Think of your business as a separate entity that deserves respect and caring. Remember, you are the only you around. No one does what you do quite like you do it. Whether you know it, or even want ...
Total Views: 5488 Tags: business marketing marketing pr advertising advice Average Rating:
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Business / Careers
No one knows what the media wants because what they want is constantly changing. Don't take for granted you are some kind of media maven. Remember, you're going to succeed by learning how the media ...
Total Views: 2948 Tags: business marketing marketing pr advertising advice Average Rating:
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Business / Careers
Starting a public relations campaign is just that, a start. Don’t think you’ve learned all there is to know in a couple of months. ...
Total Views: 5655 Tags: business marketing marketing pr success advertising Average Rating:
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Business / Careers
Don’t limit your PR horizons. Remember, nothing impresses the media more than media. National media establishes you as an expert. Now you're national news and you're in a position to garner local n...
Total Views: 2525 Tags: business marketing marketing pr advertising advice Average Rating:
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Business / Careers
PR is important in good times and essential in hard times. It is always important to promote, market, and advertise your business. The good news is that compared to other forms of marketing, PR is g...
Total Views: 4978 Tags: business marketing marketing pr advertising advice Average Rating:
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Business / Careers
PR is a cumulative process, use what you can from each media placement and keep moving forward.
Total Views: 3214 Tags: business marketing marketing pr advertising advice Average Rating:
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Business / Careers
If you adamantly refuse to broaden the scope of your story, I hope your mother's a good listener, because there aren't a hell of a lot of other people who you're going to reach. People who are inflex...
Total Views: 2598 Tags: business marketing marketing pr advertising advice Average Rating:
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Business / Careers
Press kits can be effective, but only if they're used sparingly and shrewdly. Don't inundate the media with information, and if you've hired a firm, don't give them carte blanche in the matter.
Total Views: 2286 Tags: business marketing marketing pr advertising advice Average Rating:
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Business / Careers
You want the media to understand that you can help meet their needs by a href=“http://anthonymora.com”>giving them interesting stories. You are not going to make your story more interesting to a ...
Total Views: 2332 Tags: business marketing marketing pr advertising advice Average Rating:
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Business / Careers
If you're a savvy business person, you understand that an economic downturn is precisely the time you can have a greater impact and get a bigger bang for your marketing buck.
Total Views: 2401 Tags: business marketing marketing pr advertising advice Average Rating:
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Business / Careers
Many mistakenly view PR as an emergency measure, a tool to be utilized during a crisis, or as a temporary supplement to a marketing campaign. In reality public relations is the most effective strateg...
Total Views: 2699 Tags: business marketing marketing pr advertising advice Average Rating:
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Business / Careers
A campaign can take up to two to three months before you see any significant results. Some take less time than others. There is no easy answer. Regardless of how long it takes before you land your ...
Total Views: 3042 Tags: business marketing marketing pr advertising advice Average Rating:
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Business / Careers
Looking for new publicity? We've placed clients in such media as Time, USA Today, Oprah, CNN, People, the Wall Street Journal, the New York Times, the BBC and hundreds of other media outlets. See wh...
Length: 77
Total Views: 4306
Tags: business marketing advertising public relations entreprenuer strategies marketing vs. advertising Average Rating:
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Business / Careers
When launching a media relations campaign think big and small. Pitch the small newspapers and the national TV shows. Develop a number of story ideas and pitches that fit the needs of the various med...
Total Views: 2522 Tags: marketing promotion tools publicity brand communications Average Rating:
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Business / Careers
To launch a successful TV PR campaign, you need to think like a TV producer. Meet their needs and they will meet yours.
Total Views: 3101 Tags: pr public relations media campaign launching Average Rating:
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Business / Careers
No small business would exist or function under the AIG type of framework. Small businesses must function properly and turn a profit in order to survive, much less thrive. That’s why I’m more convin...
Total Views: 2241 Tags: marketing pr media public relations small business recession Average Rating:
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Business / Careers
You can't successfully promote your business until you know who you're talking to.
Total Views: 2394 Tags: marketing pr advertising media relations public relations services target market Average Rating:
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Internet / Web Entrepreneur
Through public relations, small businesses can compete with the big boys. It’s possible to do an interview in the morning and have a story saturate the nation by lunchtime. Effective media placement ...
Total Views: 2368 Tags: pr firm public relations services target market communications agency public relations professional communications professional Average Rating:
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Internet / Web Entrepreneur
Perhaps the most difficult question that a musician has to answer when it comes to public relations or marketing is - why? Isn’t having created the art enough? The short answer to that is no and pa...
Total Views: 5934 Tags: pr firm public relations services target market communications agency public relations professional communications professional Average Rating:
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Internet / Web Entrepreneur
The most effective marketing approach is a strategic marketing mix. You can reach your target market and gain validation and credibility through effective PR, and then utilize the Internet to amplify...
Total Views: 2591 Tags: pr firm public relations services target market communications agency public relations professional communications professional Average Rating:
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Internet / Web Entrepreneur
YouTube, Twitter, Facebook, MySpace…. What do all these stories have in common? They all received massive amounts traditional media coverage, which is what really broke the stories. Online media ca...
Total Views: 2745 Tags: pr firm public relations services target market communications agency public relations professional communications professional Average Rating:
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Business / Careers
The press release is your calling card to the media. It can make the difference between PR success and getting your story lost in the circular file. The press release tells your story. Its job is to...
Total Views: 2504 Tags: media relations pr professionals pr services pr firm public relations services target market Average Rating:
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Business / Careers
Having worked in traditional PR for the past (however many years), I’ve seen how each of my clients’ campaigns have been individual. Each have required a lot of focus to rapidly come up with a story ...
Total Views: 2414 Tags: media relations pr professionals pr services pr firm public relations services target market Average Rating:
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Business / Careers
The most important part of a media campaign or public relations campaign is that you start. PR can take you from a local newspaper article to coverage on Oprah, Time, Newsweek, the New York Times and...
Total Views: 6208 Tags: pr firm public relations services target market communications agency public relations professional communications professional Average Rating:
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Business / Careers
Whereas in the past people would choose to read a newspaper, watch TV, or listen to the radio, all of those mediums are funneling themselves into the Internet According to studies, at present, advert...
Total Views: 2347 Tags: pr firm public relations services target market communications agency public relations professional communications professional Average Rating:
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Writing / Publishing
Pitch your book and you have a certain number of stories and media hooks. Pitch yourself, your life experiences, your anecdotal stories and your book and you’ve suddenly broadened the bulls eye…
Total Views: 2442 Tags: media relations pr professionals pr services pr firm public relations services target market Average Rating:
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Business / Careers
Synopsis: A PR campaign is not a business fire sale or a fly-by-night marketing approach. It is a consistent, systematic approach to reaching your target market, building your brand, establishing yo...
Total Views: 5194 Tags: pr firm public relations services target market communications agency public relations professional communications professional Average Rating:
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Business / Careers
Just as the image of a physician giving a patient a stiff drink and a bullet to bite before performing surgery is archaic, old P.R. stereotypes have nothing to do with the reality of an intelligent, e...
Total Views: 2257 Tags: pr firm public relations services target market communications agency public relations professional communications professional Average Rating:
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Business / Careers
The first few months of a campaign can be difficult, particularly for a PR novice. But this can be the most important time as well. This is the time to prime the pump, the time to brainstorm, to bro...
Total Views: 2226 Tags: media relations pr professionals pr services pr firm public relations services target market Average Rating:
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Business / Careers
Synopsis: A self-published author's real struggle has to do with distribution and marketing. When it comes to media relations, if you do it right, you can play in the same ballpark as the majors. ...
Total Views: 2855 Tags: pr firm public relations services target market communications agency public relations professional communications professional Average Rating:
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Business / Careers
The story is king when it comes to the media. Your challenge is to discover how to pitch that story in a compelling way, in a way that will be sure to grab the media’s attention. But to do so, you n...
Total Views: 2078 Tags: media public relations story pr campaign pitching your story to the media message Average Rating:
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Business / Careers
If you’re a small or mid-sized company, you’re going to get the best bang for your buck if you launch a marketing campaign that consists of traditional PR and social media. The two effectively reinfo...
Total Views: 2537 Tags: media relations pr professionals pr services pr firm public relations services target market Average Rating:
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Business / Careers
In “The Vanishing Newspaper” (2004), Philip Meyer, predicts that in 2043, someone will be receiving the final copy of the final newspaper. It will then be done, over. Those types of specific predict...
Total Views: 4755 Tags: media relations pr professionals pr services pr firm public relations services target market Average Rating:
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Business / Careers
This is the most challenging job market since the Great Depression; more and more people are continuing to be laid off and pink slips are still the order of the day. As the job topography changes, so ...
Total Views: 2841 Tags: marketing pr media public relations pr campaign job market Average Rating:
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Business / Careers
How to use one article to launch your PR campaign and enhance your marketing and advertising efforts.   
Total Views: 4941 Tags: business marketing pr pr media internet marketing Average Rating:
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Business / Careers
This brave new marketing world is not only intimidating; it’s exhausting and often counter-productive. If you’re trying to implement all of the online and off line strategies at once chances are you ...
Total Views: 5059 Tags: media relations pr professionals pr services pr firm public relations services target market Average Rating:
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Business / Careers
Not many figure out why they started their business, apart from the fact that they wanted to be successful and make a good living. Generally people are taught to focus on the nuts-and-bolts when it co...
Total Views: 2185 Tags: media relations pr professionals pr services pr firm public relations services target market Average Rating:
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Business / Careers
We’re living in a time where not only has marketing radically changed, but the medium is changing us. The internet is perhaps the closest we’ve come to a physical manifestation of the collective subc...
Total Views: 3489 Tags: media relations pr professionals pr services pr firm public relations services target market Average Rating:
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Business / Careers
Market to your strengths. Don’t simply follow someone else’s lead. He might know business, but not necessarily know your business, or more importantly, truly know you. When it comes to marketing, y...
Total Views: 2246 Tags: media relations pr professionals pr services pr firm public relations services target market Average Rating:
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Business / Careers
A struggling economy offers those that move forward a greater opportunity to reach their market, precisely because their competitors are hiding their heads in the sand. Studies have shown that those ...
Total Views: 5844 Tags: media relations pr professionals pr services pr firm public relations services target market Average Rating:
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Business / Careers
Although public relations usually takes some time, there are those instances that a press release immediately hits the jackpot. For example you could email a press release at 9 a.m. and be doing a liv...
Total Views: 3770 Tags: media relations pr professionals pr services pr firm public relations services target market Average Rating:
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