“The difference between the almost right word and the right word is… the difference between the lightening bug and the lightening.” - Mark Twain

In today's highly competitive media-morphing world, working with the media one-on-one and getting heard above the noise is about having arsenal of “Interview Tactics!” to get you there. Because being ...

A simple lesson in how to write an effective and concise news release that anyone launching his or her own business or working in marketing can benefit from immediately. First segment focuses on: (...

Best selling author and media expert, Rick Frishman, teaches you the importance of being able to tell people in 30 seconds who you are and what your USP is - your UNIQUE SELLING PROPOSITION.

How to shift and release stress immediately and with ease.